How much funding has HubX raised?

HubX has raised Up to $75M ($50M initial + $25M option) in total funding. Their latest funding round was Series A. Key investors include Point72 Private Investments.

Where is HubX headquartered?

HubX is headquartered in Izmir & Istanbul, Turkey. The company has a team of 101-500 people.

HubX operates in the AI in Media / Gaming / Entertainment sector. Turkish "app studio" (app factory) that builds, scales, and acquires a portfolio of AI-focused mobile and web consumer apps; became Turkey's 8th unicorn after raising up to $75M Series A from Point72 ($50M + $25M option) at a $1.2B pre-money valuation. HubX operates as a profitable "app factory" — a centralized platform combining product development, AI, data analytics, and global marketing to rapidly test, build, and scale a portfolio of consumer mobile/web apps from idea to global scale, and to acquire and plug promising third-party apps into its growth engine.

When was HubX founded?

HubX was founded in 2022. It is based in Izmir & Istanbul, Turkey.

How much funding has HubX raised?

HubX has raised Up to $75M ($50M initial + $25M option) in total funding. Key investors include Point72 Private Investments.

Who is the CEO of HubX?

Cem Ortabaş is the CEO of HubX. The company was founded in 2022.

Where is HubX located?

HubX is headquartered in Izmir & Istanbul, Turkey.

What funding stage is HubX at?

HubX is currently at the Growth Stage stage.

How many employees does HubX have?

HubX has approximately 101-500 employees.

HubX

Category: AI in Media / Gaming / Entertainment

Turkish "app studio" (app factory) that builds, scales, and acquires a portfolio of AI-focused mobile and web consumer apps; became Turkey's 8th unicorn after raising up to $75M Series A from Point72 ($50M + $25M option) at a $1.2B pre-money valuation. HubX was founded in 2022. The company is led by Cem Ortabaş. Based in Izmir & Istanbul, Turkey. Team size: 101-500. Total funding raised: Up to $75M ($50M initial + $25M option). Latest round: Series A. Key investors include Point72 Private Investments.

Founded: 2022
Headquarters: Izmir & Istanbul, Turkey
Team size: 101-500
Total funding: Up to $75M ($50M initial + $25M option)

Value proposition

HubX operates as a profitable "app factory" — a centralized platform combining product development, AI, data analytics, and global marketing to rapidly test, build, and scale a portfolio of consumer mobile/web apps from idea to global scale, and to acquire and plug promising third-party apps into its growth engine.

Products and solutions

40+ mobile and web apps with 600M+ users across 190+ countries. Flagship apps include Nova (all-in-one AI chatbot), Wiser (15-min audiobook summaries), DaVinci (AI art/image generation), Lotus Flow (yoga/pilates/fitness/mindfulness), ReShoot (AI photos & edits), BetterSpeak (AI language tutor), PlantApp, TattooAI, HomeAI, Momo, and DramaTV (vertical drama).

Unique value

A profitable, bootstrapped-until-2026 app studio that scales a diversified portfolio of apps through a centralized AI, data, and global-marketing infrastructure — now using its first outside capital to acquire and scale apps worldwide, aiming to become one of the largest app companies outside the US and China.

Target customer

Global consumer app users across categories including generative AI, photo & video editing, education, and health & wellness; also app founders/teams whose products HubX acquires.

Industries served

Consumer mobile apps, generative AI, photo & video editing, education (language learning), health & wellness/fitness, entertainment (vertical drama).

Technology advantage

Centralized platform for rapid app ideation, testing, and scaling; proprietary growth/AI/monetization system; profitability maintained while scaling 40+ products; ability to identify consumer demand and quickly develop, distribute, and scale products (noted by Point72 partner Ishan Sinha).

How they differentiate

Unlike single-product startups, HubX runs a diversified, profitable portfolio of 40+ apps built on a shared AI/data/marketing infrastructure, and it scales via M&A of proven apps rather than only organic growth — a model it aims to replicate globally.

Main competitors

Other mobile app studios and Turkish mobile app/game companies such as Peak Games, Dream Games, Rollic, and Good Job Games, app studio platforms like AppsBuilder and Cleyal.

Key partnerships

Point72 Private Investments (lead investor, up to $75M Series A), supported by Turkey's Ministry of Trade e-Turquality program, Google Cloud (infra/AI case-study partner), ecosystem figures Akın Babayiğit (Arcadia), Fatih Aksoy (Medyapım), Görkem Türk (Laton Ventures) appeared as stage guests at Istanbul office opening — not confirmed as formal strategic partners.

Major milestones

Founded 2022 in Izmir, expanded to Istanbul office (Dec 2025), reached 40+ apps and 600M+ users, raised first outside funding (up to $75M Series A from Point72: $50M + $25M option) at $1.2B pre-money valuation, becoming Turkey's 8th unicorn and first app-studio unicorn (Aug 28, 2026).

Growth metrics

40+ apps; 600M+ users in 190+ countries; 370+ employees; $1.2B pre-money valuation (Aug 2026); profitable since founding in 2022.

Market positioning

Turkey's first app-studio unicorn and 8th tech unicorn overall; positioned to become one of the largest app companies outside the US and China through global app acquisitions.

Geographic focus

Global (apps distributed in 190+ countries); headquartered in Izmir and Istanbul, Turkey, with global expansion via M&A.

About Cem Ortabaş

Co-Founder & CEO of HubX; previously at Veloxia Technology (Co-Founder), Urla Şarapçılık, and Biosplice Therapeutics. BBA from Koç University (2012-2017); Leadership & Management certificate from Harvard Business School Online.

Latest news about HubX

HubX Raises $75M Series A at a $1.2B Valuation for Global App Acquisitions

More AI in Media / Gaming / Entertainment companies

Official website: https://hubx.co