Where is Limitless headquartered?

Limitless is headquartered in San Francisco, USA. The company has a team of 11-50 people.

What does Limitless do?

Limitless operates in the AI in Productivity sector. Maker of the Limitless Pendant, an AI-powered wearable that records, transcribes, and summarizes real-world conversations to build a personalized, searchable memory. Gives users a searchable, AI-augmented memory of everything they've seen, said, and heard — starting as a desktop recorder (Rewind) and evolving into a wearable pendant (Limitless).

When was Limitless founded?

Limitless was founded in 2020. It is based in San Francisco, USA.

Who is the CEO of Limitless?

Dan Siroker is the CEO of Limitless. The company was founded in 2020.

Where is Limitless located?

Limitless is headquartered in San Francisco, USA.

What funding stage is Limitless at?

Limitless is currently at the Acquired stage.

How many employees does Limitless have?

Limitless has approximately 11-50 employees.

Limitless

Category: AI in Productivity

Maker of the Limitless Pendant, an AI-powered wearable that records, transcribes, and summarizes real-world conversations to build a personalized, searchable memory. Limitless was founded in 2020. The company is led by Dan Siroker. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $33M. Latest round: Acquired. Key investors include Andreessen Horowitz, Sam Altman, First Round Capital, NEA, Felicis, 8090 Industries, Katherine Boyle (a16z).

Founded: 2020
Headquarters: San Francisco, USA
Team size: 11-50
Total funding: $33M

Value proposition

Gives users a searchable, AI-augmented memory of everything they've seen, said, and heard — starting as a desktop recorder (Rewind) and evolving into a wearable pendant (Limitless).

Products and solutions

Limitless Pendant (wearable AI recorder/transcriber), Limitless desktop/app software (formerly Rewind AI) for screen + audio capture and semantic search.

Unique value

On-device/local-first capture combined with AI transcription and semantic search across all captured audio/screen history — positioned as a 'personal AI memory' layer ahead of competitors focused on single-purpose note-taking.

Target customer

Knowledge workers, professionals, and consumers wanting AI-assisted meeting notes, conversation recall, and personal memory augmentation.

Industries served

Consumer AI hardware, productivity software, personal knowledge management.

Technology advantage

Early mover in AI wearable pendant category with OCR + local LLM processing pedigree from Rewind; strong brand recognition and a16z/Sam Altman backing gave it visibility and speed to iterate hardware.

How they differentiate

Combines a wearable hardware pendant with continuous ambient capture and AI-powered recall/search, versus competitors that focus on either meeting-only note-taking (Otter, Plaud) or cheaper single-function devices (Bee).

Main competitors

Plaud (NotePin), Bee, Omi, Friend AI, Otter.ai

Key partnerships

Backed by Andreessen Horowitz, First Round Capital, NEA, Felicis, 8090 Industries, acquired by Meta (Reality Labs) in December 2025 to accelerate Meta's AI-enabled wearables roadmap.

Major milestones

2020: Founded as Rewind AI, May 2023: raised Series B at ~$350M valuation, 2024: rebranded to Limitless and launched the Pendant wearable, December 2025: acquired by Meta (Reality Labs) to accelerate AI-enabled wearables, ending direct sales of the Pendant.

Growth metrics

Reported ~$2M ARR with a ~33-person team in 2024 (Latka); grew from Rewind desktop app to Limitless Pendant hardware product line.

Market positioning

Premium AI wearable/personal memory device brand, well-funded and highly visible in tech press prior to acquisition.

Geographic focus

Primarily US consumer market, with global online sales of the Pendant device.

About Dan Siroker

Co-Founder & CEO of Optimizely (A/B testing platform); Stanford University graduate; early Google engineer; worked on Obama 2008 campaign's data-driven optimization.

Latest news about Limitless

Meta officially acquired AI wearables startup Limitless this week, significantly expanding its Reality Labs division. Limitless, known for its pendant device transcribing real-world conversations, wil

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Official website: https://www.limitless.ai