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Listen Labs

Category: AI in Marketing

An AI platform that conducts and analyzes qualitative customer interviews at scale using conversational AI to uncover deep insights and the 'why' behind feedback. Listen Labs was founded in 2023. The company is led by Alfred Wahlforss. Based in San Francisco, CA, USA. Team size: 51-100. Total funding raised: $100 Million. Latest round: $27 Million Series A led by Sequoia Capital (reported April 2024/2025). Key investors include Sequoia Capital, Ribbit Capital, Conviction Partners, Pear VC, Evantic.

AMW Analysis

Listen Labs provides an AI platform that automates qualitative customer interviews, handling study design, participant recruitment, moderation, and insight delivery. The company raised a $27 million Series A led by Sequoia Capital, and later secured $69 million in Series B funding led by Ribbit Capital, reaching a $500 million valuation. Within nine months, revenue grew 15x and the platform conducted over 1 million autonomous interviews using a 30-million-person panel. Clients such as Microsoft have used the service to compress research cycles from six weeks to hours at one-third the cost. The platform also includes quality controls that reduce survey fraud from 20 percent. This funding and growth trajectory indicate a shift from manual qualitative research toward real-time conversational intelligence at scale.

AMW analysis, generated from 4 tracked news signals.

Founded
2023
Headquarters
San Francisco, CA, USA
Team size
51-100
Total funding
$100 Million

Value proposition

An autonomous AI researcher that handles everything from designing studies and recruiting participants to moderating interviews and delivering actionable insights in hours instead of weeks.

Products and solutions

AI-Moderated Interviews, Participant Recruitment (30M+ panel), Automated Insight Reporting, Research Library, Matrix Questions, Brand Tracker, Multi-Market Segmentation, Concept Testing

Unique value

An autonomous AI researcher that talks to thousands of people simultaneously, revealing exactly what they want and why — delivering the depth of qualitative research at the speed and scale of quantitative.

Target customer

Businesses and teams seeking deep qualitative customer insights, including market researchers, product teams, and customer experience teams; used by brands like Google and Nestlé.

Industries served

Market Research, Technology, Consumer Packaged Goods (CPG), General Business

Technology advantage

Proprietary AI interviewer technology that adapts conversations in real-time like an expert human researcher, backed by Sequoia Capital, Ribbit Capital, and other top-tier investors with $100M total funding.

How they differentiate

End-to-end autonomous AI researcher that designs studies, recruits participants from a 30M+ panel, conducts adaptive AI-moderated interviews, and delivers actionable reports — all in hours instead of weeks.

Main competitors

Qualtrics, Medallia, UserTesting, Sprig

Key partnerships

Microsoft Azure

Notable customers

Microsoft, Google, Canva, Sweetgreen, Perplexity, SKIMS, Nestlé, Chubbies, Sony, Robinhood, TikTok, Procter & Gamble

Major milestones

Raised $27M Series A funding led by Sequoia Capital (April 2025), Won the Greenbook Insight Innovation Competition at IIEX 2024, Raised $69M Series B led by Ribbit Capital at $500M valuation (January 2026), Reached $100M total funding, Grew to 8-figure ARR with 15x revenue growth in 9 months, Conducted over 1 million AI-moderated interviews

Growth metrics

8-figure ARR with 15x revenue growth in 9 months; over 1 million AI-moderated interviews conducted; hundreds of enterprise customers

Market positioning

Leading AI-first customer research platform, valued at $500M, trusted by hundreds of enterprises

Geographic focus

Primarily US with global reach via 30M+ participant panel across 100+ languages; customers include global brands like Microsoft, Nestlé, Sony

Patents and IP

No patents found

About Alfred Wahlforss

Alfred Wahlforss is a seasoned entrepreneur with a background in data science and AI. He co-founded Listen Labs after identifying a critical need for scalable, in-depth customer research. His experience includes co-founding a successful AI avatar app while at Harvard and holding leadership roles at other tech companies. He has a proven track record of building and scaling innovative products.

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