Lynk
Category: AI in Analytics & BI
AI-powered Knowledge-as-a-Service platform connecting enterprises with a global network of 840,000+ vetted subject matter experts. Lynk was founded in 2015. The company is led by Peggy Choi. Based in Hong Kong, China. Team size: 201-500. Total funding raised: $35,000,000. Latest round: Series B (Strategic Extension). Key investors include UBS, MassMutual Ventures, Brewer Lane Ventures, Alibaba Entrepreneurs Fund, Wavemaker Partners.
- Founded
- 2015
- Headquarters
- Hong Kong, China
- Team size
- 201-500
- Total funding
- $35,000,000
Value proposition
Rapidly connects users to precise human expertise via AI matching, reducing research time and enabling better-informed business decisions.
Products and solutions
Lynk Answers (Expert Calls), Lynk Circle (SaaS Knowledge Management), Lynk Infinity (Knowledge Graph)
Unique value
Combines a public expert marketplace with private SaaS tools (Lynk Circle), allowing clients to manage their own advisor networks alongside Lynk's global pool.
Target customer
Institutional Investors, Consulting Firms, Corporate Strategy Teams
Industries served
Financial Services, Management Consulting, Technology, Healthcare, Private Equity
Technology advantage
Proprietary Knowledge Graph uses AI to index expert knowledge more granularly than traditional keyword tagging, improving match relevance and speed.
How they differentiate
Differentiates via its 'Knowledge-as-a-Service' tech-first approach and SaaS tools (Lynk Circle) compared to the service-heavy agency model of traditional incumbents.
Main competitors
GLG (Gerson Lehrman Group), AlphaSights, NewtonX
Key partnerships
UBS (Investment & Integration), MassMutual Ventures (Strategic Partner)
Notable customers
UBS, Global Management Consulting Firms, Private Equity Funds
Major milestones
2015: Company founded., 2021: Raised $24M Series B led by Brewer Lane & MassMutual., 2021: Secured strategic investment from UBS., 2022: Launched Lynk Circle SaaS platform.
Growth metrics
840,000+ Experts, 8 Global Offices, Used by Fortune 500s and Top Investment Banks.
Market positioning
Tech-forward challenger to legacy Expert Networks.
Geographic focus
Global (APAC & North America)
Patents and IP
N/A (Relies on proprietary data and trade secrets)
About Peggy Choi
Former private equity investor at Silver Lake Partners and TPG Capital, focusing on technology and internet investments. Founded Lynk to democratize access to expertise.
Official website: https://lynk.global/