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Mews

Category: AI in Productivity

Mews is a cloud-native hospitality operating system (PMS, POS, payments, revenue management) that uses AI to automate hotel operations and guest experience. Mews was founded in 2012. The company is led by Matt Welle. Based in Amsterdam, Netherlands. Team size: 500+. Total funding raised: $710M. Latest round: Series D. Key investors include EQT Growth, Atomico, HarbourVest Partners, Kinnevik, Battery Ventures, Tiger Global, Goldman Sachs.

Founded
2012
Headquarters
Amsterdam, Netherlands
Team size
500+
Total funding
$710M

Value proposition

An all-in-one, AI-powered operating system that unifies property management, point-of-sale, payments and revenue management so hoteliers can automate operations and boost revenue.

Products and solutions

Property Management System (PMS), Point-of-Sale (ePOS), Revenue Management System (Dynamic Pricing, Demand Forecasting), Embedded Payments, Booking Engine, Guest Check-In, Business Intelligence, Open API/Marketplace with 1000+ integrations

Unique value

Unified 'Mews OS' cloud operating system purpose-built for hospitality, replacing legacy on-premise PMS systems with an open, API-first, AI-enhanced platform.

Target customer

Hotels, hotel groups/chains, hostels, motels, extended-stay and independent properties

Industries served

Hospitality / Hotel Technology

Technology advantage

Cloud-native architecture with open API and 1000+ marketplace integrations; Atomize (2024) powers native AI RMS; DataChat (2025) deepens generative/agentic AI analytics; 15,000+ hotels data advantage; EMI-licensed payments via Mews Financial Services (2026).

How they differentiate

Cloud-native, API-first 'operating system' approach (vs. legacy on-prem PMS incumbents like Oracle Opera), unifying PMS, POS, payments and RMS in one platform with deep AI-driven automation and a large third-party integration marketplace.

Main competitors

Oracle Hospitality (OPERA), Cloudbeds, Shiji Group / Agilysys

Key partnerships

1000+ marketplace integration partners, acquisitions of Planet Winner (2019), Atomize (2024 RMS), and DataChat (2025 AI analytics), Choice Hotels International PMS partner (2025), BWH Hotels certified PMS partner (2024), EMI license via Mews Financial Services B.V. (Aug 2026)

Notable customers

The Emblem Hotel (first customer, still active), Strawberry, BWH Hotels (certified PMS partner), The Social Hub, Airelles Collection, Choice Hotels International (international franchisee PMS option), Generator-Freehand

Major milestones

2016: first funding round and European expansion, 2019: acquired Planet Winner (first acquisition), 2022: hyper-growth phase, 5,000+ properties, 2024: unicorn status; Best PMS (HotelTechReport); acquired Atomize (RMS), 2025: 12,500+ customers; acquired DataChat (AI); Choice Hotels PMS option, 2026: $300M Series D at $2.5B valuation; EMI license from DNB (Aug 11) — first hospitality OS EMI in EEA

Growth metrics

15,000+ hotels using Mews across 85+ countries; 12,500+ customers milestone reached in 2025; SaaS gross profit grew 55% year-over-year; reached unicorn status in 2024; valued at $2.5B as of Jan 2026 Series D.

Market positioning

Premium, high-growth challenger to legacy hospitality PMS incumbents; positions itself as the 'operating system for hospitality' and reached unicorn status in 2024.

Geographic focus

Global, with strong presence in Europe (HQ Amsterdam, founded Prague) and expanding U.S. presence

About Matt Welle

Former hotelier; co-founded Mews in 2012 alongside Richard Valtr and has served as CEO since the company's founding.

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