Morada.ai
Category: AI in Marketing
An AI-powered SaaS platform that provides generative AI solutions specifically tailored for the Brazilian real estate market, featuring a WhatsApp-integrated virtual assistant that automates sales and customer service processes. Morada.ai was founded in 2021. The company is led by Ramon Azevedo. Based in Belo Horizonte, Brazil. Team size: 11-50. Total funding raised: $4.13M. Latest round: Series A. Key investors include Parceiro Ventures, Nexus Empreendimentos.
- Founded
- 2021
- Headquarters
- Belo Horizonte, Brazil
- Team size
- 11-50
- Total funding
- $4.13M
Value proposition
Accelerates customer service, delivers qualified leads, boosts sales team productivity, and generates millions in monthly GMV for clients through AI-powered automation of the entire sales funnel from lead capture to financing simulations.
Products and solutions
Morada OS - Sistema Operacional da Incorporação (orchestration layer), MIA / Morada Vendas (SDR + copilot for WhatsApp lead qualification & sales), Morada Relacionamento (post-sale / MIA Pós-Vendas), Morada Marketing (attribution, re-engagement, MCP), Morada Gestão (dashboards, ROI, forecast), Morada Crédito (credit/financing automation - expanding), CRM/ERP integrations (Salesforce, CV CRM, HubSpot, Sienge, UAU, etc.), Mobile app for real-time client service
Unique value
Pioneered the first AI solution specifically tailored for the Brazilian real estate market, leveraging WhatsApp as the primary communication channel. Spin-off from AI startup Kunumi with enterprise experience.
Target customer
Real estate developers and real estate companies in Brazil and Latin America, including major players like Direcional, Cyrela, Novolar, Patrimar, and EMCCAMP
Industries served
Real Estate Technology (Proptech), Artificial Intelligence, SaaS (Software as a Service), Sales & Marketing Automation
Technology advantage
Processed over 50 million messages and served more than 2 million people (~1% of Brazil's population), creating a substantial data advantage for refining AI models and specialized agents across property segments. Combines generative AI with deep Brazilian real estate market expertise and CRM/ERP integrations.
How they differentiate
First generative AI platform purpose-built for Brazilian new-home / incorporadora market with WhatsApp-native agents; full-funnel OS (media→CRM→ERP→post-sale/credit) vs chatbot-only tools; proprietary data from 50M+ messages / 2M+ users; Kunumi spin-off heritage
Main competitors
Lastro, Travtus, Ask Porter
Key partnerships
Federal University of Minas Gerais (FutureLab) - scientific support and talent collaboration, Meta Business Solution Provider certification, Cubo Itaú (innovation hub), CV CRM partnership (integration), CRM/ERP integrations (Salesforce, HubSpot, Sienge, UAU, etc.), Microsoft AppSource - platform distribution
Notable customers
Direcional, Cyrela, Patrimar/Novolar, Emccamp, Morar, Canopus, VIC, MRV, Melnick, Plano e Plano, Riva, MPD
Major milestones
Founded in 2021 as spin-off from Kunumi, Featured at Web Summit Lisbon 2024, Microsoft AppSource listing, Morada Summit at Cubo Itaú, São Paulo, Processed 20M+ messages and served 1.5M+ people, Series A funding led by Parceiro Ventures in Dec 2025
Growth metrics
Nearly 200 real estate developers across 17 Brazilian states; 18 of top 100 INTEC incorporadoras; R$15bi+ VGV movimentado; 3M+ conversations processed (homepage 2026); 50M+ messages / 2M+ people served (Dec 2025 Series A press)
Market positioning
Leading Brazilian proptech AI platform positioning as the 'Sistema Operacional da Incorporação'; nearly 200 developers across 17 states; 18 of top 100 INTEC incorporadoras
Geographic focus
Brazil (primary), Latin America expansion planned
Patents and IP
No registered patents disclosed as of latest update
About Ramon Azevedo
CEO with ~20 years in innovation and startups, previously led Kunumi operations, founded Meu Primeiro Apê, board member/advisor roles
Latest news about Morada.ai
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Official website: https://morada.ai/