Morada.ai
Category: AI in Marketing
An AI-powered SaaS platform that provides generative AI solutions specifically tailored for the Brazilian real estate market, featuring a WhatsApp-integrated virtual assistant that automates sales and customer service processes. Morada.ai was founded in 2021. The company is led by Ramon Azevedo. Based in Belo Horizonte, Brazil. Team size: 11-50. Total funding raised: $5.8M. Latest round: Series A ($3.1M, Dec 2025). Key investors include ["Parceiro Ventures","STAMINA Ventures"].
- Founded
- 2021
- Headquarters
- Belo Horizonte, Brazil
- Team size
- 11-50
- Total funding
- $5.8M
Value proposition
Accelerates customer service, delivers qualified leads, boosts sales team productivity, and generates millions in monthly GMV for clients through AI-powered automation of the entire sales funnel from lead capture to financing simulations.
Products and solutions
["MIA (Morada Artificial Intelligence) - AI-powered virtual assistant/chatbot","Sales automation platform","Iago platform","Mobile application for real-time client service","CRM integration solutions"]
Unique value
Pioneered the first AI solution specifically tailored for the Brazilian real estate market, leveraging WhatsApp as the primary communication channel. Spin-off from AI startup Kunumi with enterprise experience.
Target customer
Real estate developers and real estate companies in Brazil and Latin America, including major players like Direcional, Cyrela, Novolar, Patrimar, and EMCCAMP
Industries served
["Real Estate Technology (Proptech)","Artificial Intelligence","SaaS (Software as a Service)","Sales & Marketing Automation"]
Technology advantage
Processed over 20 million messages and served 1.5 million people, creating a substantial data advantage for refining AI models and creating specialized agents for different property segments and customer profiles. Combines generative AI with deep understanding of Brazilian real estate market dynamics.
How they differentiate
First AI solution specifically tailored for Brazilian real estate market with WhatsApp integration dominance, proprietary data from 20M+ messages processed, and spin-off heritage from established AI company Kunumi
Main competitors
["Lastro","Travtus","Ask Porter"]
Key partnerships
["Federal University of Minas Gerais (FutureLab) - scientific support and talent collaboration","Microsoft AppSource - platform distribution","Various CRM system integrations","Parceiro Ventures - Series A lead investor"]
Notable customers
["Direcional","Cyrela","Patrimar/Novolar","Emccamp","Morar","Canopus","One-DI","VIC"]
Major milestones
["Founded in 2021 as spin-off from Kunumi","Featured at Web Summit Lisbon 2024","Microsoft AppSource listing","Morada Summit at Cubo Itaú, São Paulo","Processed 20M+ messages and served 1.5M+ people","Series A funding led by Parceiro Ventures in Dec 2025"]
Growth metrics
400% YoY growth, serves almost 200 real estate developers across 17 Brazilian states, represents 21% of total property launch value in Brazil (R$48.3 billion VGV)
Market positioning
Leading Brazilian proptech AI platform serving 200+ real estate developers across 17 states
Geographic focus
Brazil (primary), Latin America expansion planned
Patents and IP
No registered patents disclosed as of latest update
About Ramon Azevedo
CEO with ~20 years in innovation and startups, previously led Kunumi operations, founded Meu Primeiro Apê, board member/advisor roles
Official website: https://morada.ai/