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No Company, inc.

Category: AI in Marketing

A data-driven recruitment marketing platform and consultancy that utilizes social listening to align corporate branding with candidate 'work styles' and expectations. No Company, inc. was founded in 2021. The company is led by Makoto Akiyama (Shin Akiyama). Based in Tokyo, Japan. Team size: 10-50. Total funding raised: ¥20.0M. Latest round: Subsidiary Spin-off / Seed (Oct 2021). Key investors include Spicebox, Inc., Hakuhodo DY Holdings.

Founded
2021
Headquarters
Tokyo, Japan
Team size
10-50
Total funding
¥20.0M

Value proposition

Transforms recruitment from a 'culture-match' guessing game into a data-backed 'style-match' strategy by analyzing real-world SNS big data to capture candidate sentiment and market trends.

Products and solutions

THINK for HR (Proprietary SNS database and social listening tool), Recruitment Marketing Support (End-to-end strategy and execution), note Recruitment PR Package (Specific content branding in partnership with note.com), Human Capital Communication Support (Specialized branding for ESG and human capital disclosure), Style-Match Hiring Consulting (Strategy for aligning team operational styles with candidates)

Unique value

Pioneered the application of social listening—traditionally a consumer marketing tool—to the HR sector, allowing companies to see 'unfiltered' candidate insights that traditional surveys miss.

Target customer

Enterprise companies, HR departments, recruitment branding managers, and companies focusing on human capital management disclosure.

Industries served

HR Tech, Recruitment & Staffing, Digital Marketing, Corporate Communications

Technology advantage

Leverages the Hakuhodo Group’s deep digital marketing expertise and a proprietary database (THINK for HR) that quantifies qualitative social media interactions (likes, shares, comments) into actionable recruitment signals.

How they differentiate

Leverages the proprietary SNS database 'THINK for HR' to apply social listening and consumer marketing data analytics to recruitment. Unlike competitors who focus on content production (owned media) or general consulting, No Company uses big data to analyze unfiltered candidate sentiment on social media.

Main competitors

PR Table (talentbook), HeaR Inc., Neo Career (Digital HR Marketing division)

Key partnerships

Spicebox, Inc. (Parent company/Hakuhodo Group), note (Official Creative Partner for recruitment PR), Konehito (Partnership for childcare leave branding/guidebook services), Hakuhodo Group (Strategic access to broad enterprise client network)

Notable customers

IHI Corporation (Aviation & Defense), Sony Group, Panasonic, CASIO Computer Co., Ltd.

Major milestones

Founded in October 2021 as a specialized spin-off subsidiary of Spicebox (Hakuhodo Group)., Formed a strategic recruitment PR partnership with note.com in May 2022., Released 'THINK for HR', a proprietary database for recruitment-specific social listening., CEO Makoto Akiyama published 'New Standards for Recruitment' in January 2024., Surpassed 100 cumulative corporate clients in October 2024.

Growth metrics

Reached over 100 enterprise client companies within 3 years of founding (as of Oct 2024).

Market positioning

Data-driven recruitment branding boutique and HR marketing specialist within the Hakuhodo Group.

Geographic focus

Japan (primarily targeting Tokyo-based enterprises and large B2B corporations).

Patents and IP

No registered patents disclosed; utilizes proprietary database 'THINK for HR' as core intellectual property.

About Makoto Akiyama (Shin Akiyama)

Makoto Akiyama joined Spicebox, Inc. (a digital communication company within the Hakuhodo group), as a new graduate in 2016. After serving as a digital marketing producer for two years, he launched the 'Recruitment Communication Business' in 2018, where he specialized in data-driven recruitment branding. In October 2021, he founded No Company, inc. as a subsidiary spin-off to focus exclusively on AI and data-enhanced recruitment marketing.

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