NoTraffic
Category: AI in Supply Chain / Logistics
AI-powered mobility platform that transforms traditional traffic signals into real-time, software-defined digital infrastructure for safer and smarter urban transportation. NoTraffic was founded in 2017. The company is led by Tal Kreisler. Based in Overland Park, Kansas, United States (HQ); Tel Aviv, Israel (R&D). Team size: 101-500. Total funding raised: $165M. Latest round: Series C. Key investors include PSG Equity, M&G Investments, Grove Ventures, LifeX Ventures, Nielsen Ventures, VEKTOR Partners, VNV Global, UMC Capital, Meitav Investment House, Next Gear Ventures, lool ventures, North First Ventures.
- Founded
- 2017
- Headquarters
- Overland Park, Kansas, United States (HQ); Tel Aviv, Israel (R&D)
- Team size
- 101-500
- Total funding
- $165M
Value proposition
NoTraffic replaces fixed-timing traffic lights with a real-time, AI-driven system using IoT sensors, edge computing, and cloud AI to dynamically manage traffic flow, reduce congestion, improve safety, and lower emissions — all while retrofitting existing intersections in under 2 hours.
Products and solutions
AI Mobility Platform (Edge Devices & AI Detection, Mobility OS, Mobility Store, Operations Center), AI-powered traffic signal control, real-time analytics, V2X connectivity, safety analytics, first responder prioritization
Unique value
The only end-to-end AI mobility platform that turns any signalized intersection into a cloud-connected, software-defined digital asset with plug-and-play installation, real-time adaptive control, and a Mobility Store for deploying new traffic applications via software.
Target customer
Municipal traffic agencies, city governments, Departments of Transportation (DOTs), and metropolitan planning organizations across the US and Canada
Industries served
Smart Cities, Urban Mobility, Transportation Infrastructure, Public Sector Traffic Management
Technology advantage
AI-powered edge computing with radar + camera sensor fusion; real-time adaptive traffic signal control; cloud-based Mobility OS with over-the-air updates; V2X connectivity bridging connected and non-connected vehicles; patented V2X technology (US patent WO2019220353A2); NVIDIA Inception program member; 2-hour retrofit installation on any existing intersection
How they differentiate
Unlike competitors that offer either hardware-only or software-only solutions, NoTraffic provides a fully integrated hardware+software+cloud platform with a plug-and-play retrofit model. Its Mobility Store enables cities to deploy new traffic applications via software updates without infrastructure changes. The company has the fastest deployment rate in the sector, reaching 1 in 10 US cities in under 3 years.
Main competitors
Miovision (Canada), Iteris (US), Q-Free (Norway)
Key partnerships
SWARCO McCain (intelligent transportation systems distribution), AT&T (communications), Rogers Communications (communications), NVIDIA Inception program, Traffic and Parking Control Co., BlackStar Diversified Enterprises
Notable customers
City of Phoenix, AZ, City of Houston, TX, Oklahoma City, OK, City of Tucson, City of Kelowna, British Columbia, University of British Columbia, City of Woburn, MA
Major milestones
2017: Company founded, 2018: $3.2M Seed round, 2021: $17.5M Series A, 2023: $50M Series B led by M&G Investments, 2024: Partnership with SWARCO McCain, named to TIME100 Most Influential Companies, 2025: Florida statewide approval for AI traffic management, 2026: $90M Series C led by PSG Equity, bringing total funding to $165M, deployed in 40+ US states and Canada, 70% reduction in red-light violations in Phoenix, 24% reduction in delays in Oklahoma City
Growth metrics
Deployed in 40+ US states and Canada; hundreds of cities; 1 in 10 US cities is a customer; 180 employees (100 in Israel); tens of millions in revenue; doubling activity year-over-year
Market positioning
Category leader in AI-powered traffic management, operating in 40+ US states and Canada with deployments in hundreds of cities including Houston, Phoenix, and Oklahoma City. Named to TIME100 Most Influential Companies list (Transportation category). Targeting 10%+ market penetration (400-500 transportation departments) in North America.
Geographic focus
North America (US and Canada), with primary focus on US market expansion
Patents and IP
US Patent granted for V2X connectivity technology: "Enhancing Traffic Control Using V2X Communication and Sensor Data" (WO2019220353A2); additional WIPO PCT application for V2X technology
About Tal Kreisler
Teaching Assistant at IDC Herzliya; Business Analyst at Beta Finance (transportation and infrastructure projects); The Interdisciplinary Center (IDC) Herzliya graduate
Latest news about NoTraffic
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Official website: https://www.notraffic.com