Prologue
Category: AI in Marketing
A strategic storytelling firm and AI tech startup that helps brands scale their messaging frameworks and narratives using a proprietary AI tool called Premise. Prologue was founded in 2024. The company is led by Brad Luttrell. Based in Louisville, USA. Team size: 1-10. Total funding raised: $0. Latest round: Bootstrapped.
- Founded
- 2024
- Headquarters
- Louisville, USA
- Team size
- 1-10
- Total funding
- $0
Value proposition
Bridges the 'context gap' between companies and customers by using AI to ensure brand narratives are consistent, scalable, and strategically aligned across all communication channels.
Products and solutions
Premise (AI-powered messaging and narrative scaling tool), Strategic Storytelling Frameworks, 1:1 Executive Coaching & Brand Consulting, Podcast Strategy & Consulting Services
Unique value
Combines journalism-grade storytelling expertise with generative AI to focus on 'context' rather than just content, ensuring AI outputs maintain the strategic 'why' of a brand.
Target customer
B2B companies, marketing leaders, founders, and private equity-backed firms seeking to align brand narrative with sales and marketing efforts.
Industries served
Marketing & Advertising, Sales Enablement, Enterprise Software, Professional Services, Private Equity (Portfolio Support)
Technology advantage
Leverages a proprietary AI logic (Premise) that translates complex brand strategies into actionable messaging frameworks, avoiding the generic outputs typical of standard LLMs.
How they differentiate
Focuses on bridging the 'context gap' by using proprietary AI logic (Premise) to translate deep brand strategy into messaging frameworks, rather than just generating generic marketing copy.
Main competitors
Jasper, Copy.ai, Traditional Brand Strategy Agencies (e.g., Prophet, IDEO)
Key partnerships
PE-backed enterprise firms (e.g., storage industry leaders), Early-stage tech startups (e.g., JammNation), Regional startup accelerators (e.g., KY Innovation, Endeavor Louisville)
Notable customers
JammNation, PE-backed storage industry firms
Major milestones
Founded in November 2024 by Brad Luttrell, Official launch of proprietary AI tool 'Premise' in February 2025, Strategic pivot to a non-VC, bootstrapped business model following the closure of GoWild
Growth metrics
Launched first tech product 'Premise' in early 2025; operating as a lean, founder-led startup.
Market positioning
AI-enabled strategic storytelling consultancy for B2B enterprises and private equity-backed firms.
Geographic focus
North America
Patents and IP
No registered patents disclosed; proprietary software 'Premise' and messaging heuristics.
About Brad Luttrell
Brad Luttrell is a serial entrepreneur and creative leader with a background in journalism and brand strategy. He was the Co-founder and CEO of GoWild, a social media platform for outdoor enthusiasts that raised over $3M and was named 'Social App of the Year' by GearJunkie. Prior to GoWild, he served as Creative Director at OOHology, a digital marketing agency. He is an award-winning writer and photographer, formerly a staff writer for The Courier-Journal.
Official website: https://www.prologuestories.com/