Rentify
Category: AI in Fintech
UAE-based fintech and proptech startup building an AI-native rental revenue management platform for GCC landlords and property managers. Rentify was founded in 2024. The company is led by Rashed Hareb Al Mheiri. Based in Dubai, United Arab Emirates. Team size: 11-50. Total funding raised: $2.5M. Latest round: Seed. Key investors include Syndicate of real estate and fintech investors (specific names not publicly disclosed).
- Founded
- 2024
- Headquarters
- Dubai, United Arab Emirates
- Team size
- 11-50
- Total funding
- $2.5M
Value proposition
Rentify automates rental revenue management through Earn AI — an Arabic-native agentic AI platform that handles rent collection, tenant onboarding, payment reminders, lease renewals, and revenue optimization for landlords and property managers across the GCC, helping recover 8-14% unrealized rental income.
Products and solutions
Earn AI (AI-powered rental revenue management platform automating rent collection, tenant onboarding, lease renewals, payment reminders), Rentify Pay (AI-native rent infrastructure for monthly rent payments, digital agreements, fast settlements), BELONG (tenant rewards program — earn points on rent payments redeemable across 200+ partner brands), Rent Now, Pay Later (flexible payment solutions)
Unique value
Rentify is the first and only AI-native rental revenue management platform built natively in Arabic and tailored specifically to GCC tenancy structures, payment systems, and landlord-tenant relationships, trained on live portfolio data from the region.
Target customer
Landlords, property managers, and real estate enterprises in the GCC region managing residential and commercial rental units.
Industries served
Real Estate (Residential & Commercial Leasing), Property Management, Fintech / Embedded Finance
Technology advantage
Proprietary AI model trained on live tenancy data, tenant payment behavior, lease renewal patterns, pricing gaps, and occupancy risks from real UAE rental portfolios. Arabic-native agentic AI system designed for GCC rental market dynamics including local payment systems, cheque-based rent, and Ejari registrations.
How they differentiate
Arabic-native, GCC-tailored platform (not adapted from Western software); agentic AI that takes action (not just dashboards/analytics); trained on live regional rental data; integrated rent payments + rewards + financing + AI revenue management in one platform; deep regional partnerships and advisory board with prominent UAE figures.
Main competitors
Esusu (US), Bilt Rewards (US), Flex (US), Keyper (UAE), Rent Now Pay Later platforms in UAE
Key partnerships
Filps Ltd (Embedded Finance MoU), Mawarid Finance (Rent Now Pay Later), Yubi MENA (Strategic partnership for embedded property-backed lending), Dubai PropTech Hub (Member), 200+ reward partner brands, Advisory board includes Bader Hareb (Executive Chairman, Global Partners Property Fund, Board Member, Dubai Islamic Bank, former CEO Emaar Development), Saeed Al Awar (Partner, Rothschild & Co, ADC Acquisition Corporation), Karl Tlais (Founder, iAdvisory)
Notable customers
Gargash Real Estate, New Star Property Management, Arabian Acres Real Estate, Purecare Management, RSH Holiday Homes Rental
Major milestones
2025: Company founded, 2025 (Apr): $500K pre-seed round closed, 2025: Named Startup of the Year at Finance Middle East Awards, 2025: AED 1.5B in property value signed up across Dubai, Abu Dhabi and Sharjah, 2026 (Feb): Launched Rentify Pay — UAE's first AI-native rent infrastructure, 2026 (Jun): Launched BELONG rewards program, 2026 (Jun): $2M seed round raised to launch Earn AI platform, 2026: Strategic partnership with Yubi MENA for embedded property-backed lending, 2026: Joined Dubai PropTech Hub at DIFC
Growth metrics
5 enterprise customers managing thousands of residential and commercial units; 10,000+ rental units; 200+ reward partner brands; AED 1.5B+ property value signed up
Market positioning
First-mover in AI-native, Arabic-first rental revenue management specifically for the GCC market. Expanding from payment infrastructure into a full operating system for rental real estate in the region, competing against both global rental rewards platforms (Bilt, Esusu) and local RNPL providers.
Geographic focus
GCC (primary focus on UAE, expansion planned across the Gulf region)
About Rashed Hareb Al Mheiri
Rashed Hareb: Co-Founder & CEO of Rentify; previously Chairman & Owner of Ice Cream Lab; auditing background from PwC; B.B.A. in Accounting from American University in Dubai.
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Official website: https://gorentify.com
