Replenit
Category: AI in Marketing
An AI-powered reasoning engine for retail that builds cognitive models of individual customers to automate personalized replenishment journeys and lifecycle actions. Replenit was founded in 2024. The company is led by Ilyas Kurklu. Based in Warsaw, Poland. Team size: 10-50. Total funding raised: $2.5M. Latest round: Pre-Seed. Key investors include Movens Capital, Vastpoint, Logo Ventures, DigitalOcean Ventures, Finberg, Caucasus Ventures, Mati Staniszewski.
- Founded
- 2024
- Headquarters
- Warsaw, Poland
- Team size
- 10-50
- Total funding
- $2.5M
Value proposition
Moves beyond generic segmentation by using 'Theory of Mind' AI to predict individual consumption patterns, allowing retailers to automate the 'right' action at the 'right' moment to maximize LTV and retention.
Products and solutions
Maestro (Core AI Decision Engine), Predictive Replenishment Module, Agentic Retention & Churn Prevention Workflows, Cross-Sell & Upsell Optimizer, Retail Data Integration Suite (Intelligence Layer)
Unique value
Utilizes a 'Theory of Mind' AI architecture that models individual mental states and habits rather than relying on traditional rule-based triggers or broad customer segments.
Target customer
Mid-to-large scale retailers and e-commerce brands, particularly those in consumable categories like Beauty, FMCG, and Health.
Industries served
Retail, E-commerce, Fast-Moving Consumer Goods (FMCG), Beauty & Personal Care, Consumer Electronics
Technology advantage
Acts as a system-agnostic 'Reasoning Layer' that sits between existing data warehouses (e.g., Databricks) and marketing tools (e.g., Braze, Klaviyo), enabling autonomous decision-making without requiring a platform migration.
How they differentiate
Replenit differentiates through its 'Theory of Mind' AI reasoning layer. Unlike traditional platforms that use rule-based triggers, Replenit acts as a system-agnostic 'brain' that sits between data warehouses (like Databricks) and execution tools (like Braze), modeling individual customer habits to automate the 'right' moment for replenishment.
Main competitors
Repeat (getrepeat.io), Bluecore, Ometria
Key partnerships
Marketing Automation / CDXP (Braze, Bloomreach, Salesforce, Adobe, Klaviyo, Iterable), Data Infrastructure (Databricks, Snowflake, Google Cloud), E-commerce Platforms (Shopify), Strategic (Google for Startups)
Notable customers
L'Occitane en Provence, Estée Lauder, Beko, iBOOD, Faith In Nature, Mumzworld, ebebek, Escentual, Ovabalance, Glosel, Farmex, Whirlpool
Major milestones
Founded in 2025 in Warsaw by six former Insider executives; MVP and first customers March 2025, Undisclosed pre-seed led by Logo Ventures (Mar 2025); $2.5M pre-seed co-led by Movens Capital and Vastpoint (Apr 2026), 30+ enterprise retailers live; Maestro AI CRM Manager soft-launched with Google Campus Warsaw showcase (Aug 2026), Global partnership with Beko Corporate for IoT-linked post-purchase engagement (announced mid-2026)
Growth metrics
Team of 21 employees; founded by a core group of 6 former executives from the MarTech unicorn 'Insider'.
Market positioning
Specialized AI decision engine for retail retention and lifecycle automation.
Geographic focus
Europe (HQ in Warsaw, Poland) and North America.
Patents and IP
No registered patents disclosed as of latest update.
About Ilyas Kurklu
Ilyas Kurklu is the Cofounder and CEO of Replenit. He previously spent a decade at Insider, a global marketing technology unicorn, where he served as Regional Director in the Partner Success Team. He holds a degree in Management Information Systems from Boğaziçi University and is recognized for his expertise in scaling MarTech solutions and driving AI-powered customer engagement.
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Official website: https://replen.it