Scowtt
Category: AI in Marketing
Scowtt is an AI-powered advertising platform that turns underutilized CRM and web signals into predictive models to fuel marketing optimization and AI-powered sales. Scowtt was founded in 2024. The company is led by Eduardo Indacochea. Based in Kirkland, Washington, USA. Team size: 11-50. Total funding raised: $12M. Latest round: Series A. Key investors include ["Inspired Capital","LiveRamp Ventures","Angeles Investors","Angeles Ventures"].
- Founded
- 2024
- Headquarters
- Kirkland, Washington, USA
- Team size
- 11-50
- Total funding
- $12M
Value proposition
To improve lead quality, reduce customer acquisition costs, and accelerate revenue by leveraging first-party CRM data for more effective advertising and sales automation
Products and solutions
["Predictive Modeling - AI models that analyze CRM and web signals to score leads by conversion probability","AI Marketing - Sends predictive signals to ad platforms for optimization","AI Sales Agent - AI agents that engage with prospects via SMS with personalized suggestions"]
Unique value
Utilizing first-party CRM data to create predictive AI models that enhance, rather than replace, the bidding algorithms of major advertising platforms like Google, Meta, TikTok, and Snapchat
Target customer
Businesses with significant first-party CRM data looking to optimize their advertising spend on platforms like Google, Meta, TikTok, and Snapchat
Industries served
["E-commerce","Retail","B2B SaaS","Healthcare","Education","Hair Restoration","Laser Treatment Centers"]
Technology advantage
The use of a company's own underutilized CRM data to create predictive models for ad optimization, combined with AI-powered sales agents for automated customer engagement. Real-time learning in ~15 minutes vs 30 days for traditional methods
How they differentiate
Scowtt differentiates itself by using advanced predictive AI models to transform how advertisers optimize their paid campaigns. While competitors also help activate CRM data, Scowtt's platform focuses on predicting which customers are most likely to convert and then automatically adjusts ad campaigns to target them more effectively. This allows for more efficient ad spend and higher ROI. The platform is also built to handle the complexities of enterprise-level advertising, a segment the founder, a former VP of Ads at Meta, knows well.
Main competitors
["LiveRamp","ActionIQ","Hightouch"]
Key partnerships
["Google Ads","Meta Advantage+","TikTok","Snapchat","Salesforce","HubSpot","Klaviyo","Google Analytics","Twilio"]
Notable customers
["LaserAway","Advanced Hair Restoration","Bellevue Education"]
Major milestones
["Secured $12M in Series A funding (December 2025)","Successfully launched AI-powered advertising optimization platform","Built a strong foundational team with experienced leaders from Meta, Google, and Microsoft","Appointed Abhishek Priya as Head of Engineering (July 2025)","Appointed Eric Schwartz as Chief Revenue Officer (July 2025)","Achieved 38-64% ROAS improvements for enterprise customers"]
Growth metrics
80% incremental purchases in Performance Max and Meta, 59% incremental purchases in Google, 30% incremental purchase with Sales Agent. Case studies show 38-64% ROAS increases for customers like LaserAway, Advanced Hair Restoration, and education clients
Market positioning
Scowtt is positioning itself as a high-end, AI-driven solution for enterprise companies looking to maximize the value of their first-party data. The company targets businesses with large CRM databases that are struggling to see clear returns on their advertising spend. By focusing on predictive modeling and campaign automation, Scowtt aims to be a leader in the next generation of adtech.
Geographic focus
North American market, particularly the United States, with headquarters in Kirkland, Washington
Patents and IP
No patents publicly disclosed
About Eduardo Indacochea
Nearly two decades building advertising platforms at Meta (VP Engineering, Ads & Commerce), Google (Senior Director, Product Management), and Microsoft (Partner Director of Program Management)
Official website: https://www.scowtt.com