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shoppin'

Category: AI Search / Retrieval

AI fashion platform combining multimodal search/discovery with made-to-order, hand-stitched apparel. shoppin' was founded in 2024. The company is led by Shlok Bhartiya. Based in Gurugram, India. Team size: 11-50. Total funding raised: $4 Mn. Latest round: Seed. Key investors include Mixi Global, Info Edge Ventures.

Founded
2024
Headquarters
Gurugram, India
Team size
11-50
Total funding
$4 Mn

Value proposition

Discover or design fashion via multimodal AI (text, image, vibes), then have garments hand-made to order—no inventory waste—instead of mass-produced approximations.

Products and solutions

AI multimodal fashion search (text, image, vibe), Virtual try-on, AI design / custom style creation, Made-to-order hand-stitched apparel, Mobile/web application

Unique value

Fashion-specialized AI (multimodal search/design/try-on) paired with zero-inventory made-to-order hand-stitched production.

Target customer

Fashion-conscious consumers, particularly women seeking personalized and visual-driven shopping solutions.

Industries served

E-commerce, Fashion technology, AI-driven retail solutions

Technology advantage

Multi-modal search technology combining text, images, and contextual understanding for fashion items.

How they differentiate

Shoppin’ uses a multi-modal AI search engine (image, text, and combined search) with creator-driven content, while competitors focus on personalized recommendations, virtual try-ons, or trend forecasting. Shoppin’ emphasizes immersive discovery and AI-led fashion search tailored for Western markets.

Main competitors

Phia, OneOff, Walmart’s AI Fashion Tool, Google Shopping AI

Key partnerships

D2C fashion brands for product integration, Mixi Global and Info Edge Ventures (investors), Instagram for chatbot integration

Major milestones

Raised $4 Mn in funding from Mixi Global and Info Edge Ventures, Expanded into Western markets (US and Europe), Targeting 1 Mn users within six months

Growth metrics

Not public

Market positioning

Positioned as an innovative AI-powered fashion search engine targeting both creators and consumers, aiming to streamline fashion discovery through advanced multi-modal search and AI-driven personalization.

Geographic focus

Primarily expanding into Western markets (US and Europe) with plans to target 1 million users in six months.

Patents and IP

No publicly disclosed patents identified in available sources.

About Shlok Bhartiya

Founder & CEO @ shoppin', ex-McKinsey & Company, CRED, Urban Company

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Official website:

shoppin' - AI Startup Profile | AI Market Watch