shoppin'
Category: AI Search / Retrieval
AI-powered fashion search engine enabling users to discover clothing via prompts, images, and social media inspiration. shoppin' was founded in 2024. The company is led by Shlok Bhartiya. Based in New Delhi, India. Team size: 11-50. Total funding raised: $4 Mn. Latest round: Seed, $3 Mn, 2025-11-11, led by Mixi Global. Key investors include Mixi Global, Info Edge Ventures.
- Founded
- 2024
- Headquarters
- New Delhi, India
- Team size
- 11-50
- Total funding
- $4 Mn
Value proposition
Bridges the gap between social media inspiration and e-commerce discovery using multimodal AI search capabilities.
Products and solutions
AI fashion search engine, Mobile/web application platform, Instagram chatbot for direct message-based shopping
Unique value
Proprietary AI models tailored for fashion (SLMs, embeddings) and integration with social media discovery.
Target customer
Fashion-conscious consumers, particularly women seeking personalized and visual-driven shopping solutions.
Industries served
E-commerce, Fashion technology, AI-driven retail solutions
Technology advantage
Multi-modal search technology combining text, images, and contextual understanding for fashion items.
How they differentiate
Shoppin’ uses a multi-modal AI search engine (image, text, and combined search) with creator-driven content, while competitors focus on personalized recommendations, virtual try-ons, or trend forecasting. Shoppin’ emphasizes immersive discovery and AI-led fashion search tailored for Western markets.
Main competitors
Phia, OneOff, Walmart’s AI Fashion Tool, Google Shopping AI
Key partnerships
D2C fashion brands for product integration, Mixi Global and Info Edge Ventures (investors), Instagram for chatbot integration
Major milestones
Raised $4 Mn in funding from Mixi Global and Info Edge Ventures, Expanded into Western markets (US and Europe), Targeting 1 Mn users within six months
Growth metrics
Not public
Market positioning
Positioned as an innovative AI-powered fashion search engine targeting both creators and consumers, aiming to streamline fashion discovery through advanced multi-modal search and AI-driven personalization.
Geographic focus
Primarily expanding into Western markets (US and Europe) with plans to target 1 million users in six months.
Patents and IP
No publicly disclosed patents identified in available sources.
About Shlok Bhartiya
Founder & CEO @ shoppin', ex-McKinsey & Company, CRED, Urban Company
Official website: https://shoppin.app