Splash
Category: Foundation Models / LLMs
AI-powered music creation platform that integrates generative music technology into gaming experiences, particularly on Roblox Splash was founded in 2017. The company is led by Tracy Chan. Based in Brisbane, Australia. Team size: 87. Total funding raised: $27M. Latest round: Series A. Key investors include Khosla Ventures, Amazon Alexa Fund, BITKRAFT Ventures, King River Capital, Techstars, Mawson.
- Founded
- 2017
- Headquarters
- Brisbane, Australia
- Team size
- 87
- Total funding
- $27M
Value proposition
Making music creation accessible, easy, and fun for everyone through interactive gaming experiences and generative AI technology
Products and solutions
Splash Roblox Game (virtual music performances and creation), Splash Mobile App (beat maker and music creation), KaiMix / Wemix (interactive online music creation platform launched Dec 2024), AI Music Technology (integrated into games), Steam game (upcoming PC/console release)
Unique value
Integration of AI music creation with gaming platforms, particularly Roblox, creating interactive music experiences where users can create and perform music virtually
Target customer
Younger music creators, including Gen Z and Gen Alpha gamers, as well as both amateur and professional musicians interested in interactive music creation
Industries served
Gaming, Music, Entertainment
Technology advantage
Proprietary generative AI models for music creation including text-to-music and hum-to-music technology, combined with established gaming platform presence
How they differentiate
Focus on gaming integration and interactive experiences rather than standalone AI music generation. Their Roblox presence with 400M+ visits creates unique distribution advantage
Main competitors
Suno, AIVA, Mubert
Key partnerships
Amazon (AWS for AI infrastructure and Alexa integration), Roblox (primary gaming platform), Steam (new gaming platform for upcoming releases), AWS Generative AI Accelerator (2024 participant), Fairly Trained (ethical AI certification)
Notable customers
Maybelline (in-game collaboration), Individual creators on Roblox platform
Major milestones
Raised $20M Series A funding in 2021, Successfully scaled Roblox game to 400M+ visits, Appointed Tracy Chan as CEO in March 2024, Discontinued standalone AI music generator in March 2024 to focus on gaming, Selected for 2024 AWS Generative AI Accelerator, Launched Kaimix/Wemix interactive music platform in Dec 2024, Scaled to 750M+ wemix plays and 45M Roblox players by end of 2025, Became Fairly Trained certified for ethical AI training, Developing new Steam game with integrated AI music technology
Growth metrics
750M+ wemix plays, 45M Roblox players, 4M monthly active users, selected for 2024 AWS Generative AI Accelerator, Fairly Trained certified
Market positioning
Positioned at intersection of generative AI music and interactive entertainment, targeting younger demographics through gaming platforms
Geographic focus
Global reach through Roblox platform, headquartered in Brisbane, Australia
Patents and IP
Not publicly available
About Tracy Chan
Previously Chief Content Officer at SoundCloud, VP of Music at Twitch, Director of Product Management at Spotify, and Product Manager at YouTube. Startup founder with exit experience.
Latest news about Splash
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Official website: https://www.splashmusic.com/
