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Splash

Category: Foundation Models / LLMs

AI-powered music creation platform that integrates generative music technology into gaming experiences, particularly on Roblox Splash was founded in 2017. The company is led by Tracy Chan. Based in Brisbane, Australia. Team size: 87. Total funding raised: $27M. Latest round: Series A. Key investors include ["Khosla Ventures","Amazon Alexa Fund","BITKRAFT Ventures","King River Capital","Techstars","Mawson"].

Founded
2017
Headquarters
Brisbane, Australia
Team size
87
Total funding
$27M

Value proposition

Making music creation accessible, easy, and fun for everyone through interactive gaming experiences and generative AI technology

Products and solutions

["Splash Roblox Game (virtual music performances and creation)","Splash Mobile App (beat maker and music creation)","KaiMix (collaborative online music creation platform)","AI Music Technology (integrated into games)"]

Unique value

Integration of AI music creation with gaming platforms, particularly Roblox, creating interactive music experiences where users can create and perform music virtually

Target customer

Younger music creators, including Gen Z and Gen Alpha gamers, as well as both amateur and professional musicians interested in interactive music creation

Industries served

["Gaming","Music","Entertainment"]

Technology advantage

Proprietary generative AI models for music creation including text-to-music and hum-to-music technology, combined with established gaming platform presence

How they differentiate

Focus on gaming integration and interactive experiences rather than standalone AI music generation. Their Roblox presence with 400M+ visits creates unique distribution advantage

Main competitors

["Suno","AIVA","Mubert"]

Key partnerships

["Amazon (AWS for AI infrastructure and Alexa integration)","Roblox (primary gaming platform)","Steam (new gaming platform for upcoming releases)"]

Notable customers

["Maybelline (in-game collaboration)","Individual creators on Roblox platform"]

Major milestones

["Raised $20M Series A funding in 2021","Successfully scaled Roblox game to 400M+ visits","Appointed Tracy Chan as CEO in March 2024","Discontinued standalone AI music generator in March 2024 to focus on gaming","Selected for 2024 AWS Generative AI Accelerator","Developing new Steam game with integrated AI music technology"]

Growth metrics

400M+ visits on Roblox game, 87 employees, selected for 2024 AWS Generative AI Accelerator

Market positioning

Positioned at intersection of generative AI music and interactive entertainment, targeting younger demographics through gaming platforms

Geographic focus

Global reach through Roblox platform, headquartered in Brisbane, Australia

Patents and IP

Not publicly available

About Tracy Chan

Previously Chief Content Officer at SoundCloud, VP of Music at Twitch, Director of Product Management at Spotify, and Product Manager at YouTube. Startup founder with exit experience.

Official website: