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The Simulation

Category: Generative Media (Image / Video)

An AI-powered platform that allows users to create and watch original animated TV show episodes generated from text prompts. The Simulation was founded in 2018. The company is led by Edward Saatchi. Based in San Francisco, California, USA. Team size: 11-50. Total funding raised: Undisclosed. Latest round: Seed Round. Key investors include Amazon's Alexa Fund, Day One Ventures, 8VC, Greycroft.

Founded
2018
Headquarters
San Francisco, California, USA
Team size
11-50
Total funding
Undisclosed

Value proposition

Enables users to transform text prompts into entire animated TV episodes, democratizing animation production and storytelling.

Products and solutions

Showrunner Platform, The Simulation core technology, SHOW-2 (multi-agent AI model), Exit Valley (original AI-generated series)

Unique value

Showrunner uniquely generates full multi-scene episodes from single text prompts, integrating scriptwriting, character creation, voice, animation, and editing in one system.

Target customer

Content creators, animators, storytellers, and entertainment studios interested in AI-generated animated content.

Industries served

Entertainment, Animation, Streaming Media, Generative AI

Technology advantage

The proprietary multi-agent AI system coordinates specialized AI components (writer, director, animator) to produce coherent episodes, enabling scalable user-generated content and potential IP partnerships.

How they differentiate

Focused on generating entire animated TV show episodes from text prompts with narrative depth and user interactivity, distinguishing itself from short video AI generators.

Main competitors

Runway, Pika Labs, Stability AI

Key partnerships

Amazon's Alexa Fund

Notable customers

Currently individual creators and early adopters in alpha testing phase; no public enterprise customers.

Major milestones

Produced viral AI-generated 'South Park' style episodes in 2023, Secured investment from Amazon's Alexa Fund, Launched Showrunner alpha platform in 2024, Released first original interactive AI series 'Exit Valley', Public launch of Showrunner platform (Jul 30, 2025), Announced SHOW-2 model powering the platform

Growth metrics

Waitlist of 50,000 before alpha launch; AI-generated parody episodes viewed over 80 million times.

Market positioning

Emerging leader in AI-generated interactive entertainment, targeting creators and studios to democratize episodic animation.

Geographic focus

Based in San Francisco, USA with primary market focus on North America but accessible globally online.

Patents and IP

No public patent records; proprietary technology detailed in published SHOW-1 research papers.

About Edward Saatchi

Producer at Oculus Story Studio, Co-founder of NationalField

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