Throxy
Category: AI Agents
AI-powered sales engagement platform that automates outbound sales and books qualified meetings for B2B companies. Throxy was founded in 2023. The company is led by Pablo Jimenez de Parga. Based in London, United Kingdom. Team size: 11-50. Total funding raised: $6.2 million. Latest round: Seed. Key investors include Base10, Y Combinator.
- Founded
- 2023
- Headquarters
- London, United Kingdom
- Team size
- 11-50
- Total funding
- $6.2 million
Value proposition
To automate the entire outbound sales process, from lead generation to meeting booking, allowing sales teams to focus on closing deals. Throxy operates on a pay-per-meeting model, aligning its success with its clients' results.
Products and solutions
Vertical AI agents for sales automation, Automated lead generation and qualification, Personalized email outreach, Human cold calling (throxy 2.0), Kairos cold email infrastructure platform, Meeting booking and scheduling
Unique value
Throxy's primary unique factor is its pay-per-meeting business model, which directly ties its revenue to the successful booking of qualified meetings for its clients. This contrasts with the traditional subscription-based model of most sales software. Additionally, they focus on creating specialized AI agents for specific, often overlooked, traditional industries.
Target customer
B2B sales teams in traditional industries.
Industries served
Manufacturing, Logistics, Education, Finance, Healthcare
Technology advantage
The key technological advantage is the use of vertical AI agents that are custom-trained for specific industries, enabling more effective and personalized outreach. The main business advantage is the pay-per-meeting model, which reduces the financial risk for clients and ensures a focus on delivering tangible results.
How they differentiate
Throxy differentiates itself with a unique 'pay-per-meeting' model, ensuring clients only pay for results. They focus on providing vertical AI agents tailored for complex, traditional industries like manufacturing and logistics, which are often underserved by generic sales automation tools. This targeted approach allows them to penetrate markets where decision-makers have a minimal digital footprint.
Main competitors
Yesware, PersistIQ, Outfunnel
Key partnerships
Y Combinator, Base10 Partners
Notable customers
Imnoo (manufacturing software), Santillana (education solutions), Pycad (medical solutions)
Major milestones
Successfully raised a $6.2 million seed investment led by Base10 Partners., Graduated from Y Combinator's Spring 2025 cohort., Reached $1.5 million in ARR with a team of just three people., Launched throxy 2.0 with human cold calling (Jan 2026)., Launched Kairos cold email infrastructure platform (Apr 2026)., Expanded team to 55+ across London and Cape Town.
Growth metrics
As of early 2026, Throxy has served 50+ clients, generated $63M in pipeline for clients, with 243% average pipeline increase YoY. Team has grown to 55+ across London and Cape Town.
Market positioning
Throxy positions itself as a full-service outbound growth partner rather than just a software tool. They aim to replace the need for internal Sales Development Representative (SDR) teams or multiple automation tools by offering a bespoke, fully managed outbound service that handles the entire sales funnel on autopilot, from lead generation to booking qualified meetings.
Geographic focus
Headquartered in London with offices in San Francisco and Cape Town. The Cape Town office serves as a key hub for the SDR/calling team. Primary focus on UK/European and North American markets.
Patents and IP
Not publicly available
About Pablo Jimenez de Parga
Co-Founder & CEO at Throxy. Previously part of the Founder Graduate program at Entrepreneur First and worked in Venture Capital.
More AI Agents companies
Official website: https://throxy.com/