Topline Pro
Category: AI in Marketing
An AI-powered platform that helps home service professionals grow their businesses by automating marketing, sales, and administrative tasks. Topline Pro was founded in 2020. The company is led by Nick Ornitz. Based in New York, USA. Team size: 101-500. Total funding raised: $44M. Latest round: Series B. Key investors include Northzone, Forerunner Ventures, Bonfire Ventures, TMV, BBG Ventures, Tactile Ventures, Industry Ventures.
- Founded
- 2020
- Headquarters
- New York, USA
- Team size
- 101-500
- Total funding
- $44M
Value proposition
To provide a streamlined platform that fully automates marketing, sales, and operational tasks, enabling service pros to get discovered, build trust, and get booked repeatedly.
Products and solutions
AI-powered website creation and optimization, Social media hub for automated posts and ads, AI-enabled 'Super Assistant' for digitizing customer interactions, Google Ads paid marketing, SEO optimization, Reviews management
Unique value
Their focus on the technologically underserved home services industry, providing an all-in-one platform that uses generative AI to automate marketing, sales, and administrative tasks for small business owners and solopreneurs.
Target customer
Home service professionals, particularly small businesses and solopreneurs in trades like landscaping, roofing, painting, and plumbing.
Industries served
Landscaping, Roofing, Painting, Plumbing, Other home services
Technology advantage
The use of generative AI to create websites, manage social media, and handle customer interactions, which saves time and resources for their clients. Their 'done-for-you' model is a key business advantage for their target customers who are not marketing experts.
How they differentiate
Topline Pro differentiates itself by using a generative AI platform specifically tailored for home service professionals. This all-in-one solution automates not just website creation but also integrates marketing, sales, and operational management, aiming to help these small businesses get discovered, build trust, and secure bookings repeatedly with minimal effort from the business owner.
Main competitors
Durable, GoSite, RealWork Labs
Key partnerships
Y Combinator, Forerunner Ventures
Notable customers
Specific notable customers are not publicly listed, as the company serves thousands of small to medium-sized home service businesses.
Major milestones
Raised $27M in a Series B funding round in August 2025 led by Northzone., Secured $12M in a Series A funding round in July 2023., Helped home service pros book over $655M in revenue across all 50 states., Was included in the SMB Tech 50 list., Expanded leadership team with CPO, VP Engineering, VP Sales, VP Data, and other key hires.
Growth metrics
The company has generated over $655M in booked revenue for its customers across all 50 states, with thousands of home service pros using the platform.
Market positioning
Topline Pro positions itself as a dedicated, AI-powered technology partner for the 2.5 million home service professionals in the United States. It targets a traditionally underserved market of small, local service-based businesses by offering a sophisticated yet easy-to-use platform to help them compete online.
Geographic focus
The company's primary geographic focus is the United States, with a customer base of thousands of businesses spread across nearly all 50 states.
Patents and IP
Not publicly available
About Nick Ornitz
Co-Founder & CEO at Topline Pro (formerly ProPhone), Co-Founder & CEO at Dwelling, Equity Research Summer Associate at Fidelity Investments, Investment Banking Summer Analyst at Jefferies & Company
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Official website: https://www.toplinepro.com/