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Trendtracker

Category: AI in Analytics & BI

AI-powered strategic intelligence platform that continuously scouts, scores, and visualizes global trends to support foresight and innovation teams. Trendtracker was founded in 2019. The company is led by Vincent Defour. Based in Ghent, Belgium. Team size: 11-50. Total funding raised: $7M+. Latest round: Series A. Key investors include ["Armilar (Lead)","Capricorn Partners"].

Founded
2019
Headquarters
Ghent, Belgium
Team size
11-50
Total funding
$7M+

Value proposition

Acts as an 'AI Strategy Analyst' that filters noise from millions of data points to provide customizable, evidence-backed trend radars and strategic insights, reducing time-to-decision.

Products and solutions

["Trendtracker Platform (SaaS)","Trend Radar (Visualization Tool)","Trend Boards (Curated Insights)","AI Analyst (Strategic Recommendations)","Custom Strategic Projects"]

Unique value

Combines proprietary NLP models with a 'Trend Radar' visualization that allows users to create custom, context-aware trend landscapes rather than generic feeds.

Target customer

Enterprise Strategy, Innovation, and Market Intelligence Teams (e.g., CPG, Finance, Consulting)

Industries served

["Financial Services","FMCG / Consumer Goods","Consulting","Manufacturing","Insurance","Pharma & Life Sciences","Energy"]

Technology advantage

Multi-agent AI architecture that scans structured and unstructured data sources (news, patents, papers) to quantify the 'maturity' and 'impact' of specific trends for a specific industry.

How they differentiate

Focuses specifically on 'Strategic Foresight' and long-term trend evolution rather than just social listening (like Black Swan) or pure database access (like CB Insights). Offers a more customizable 'Radar' view and autonomous AI Analyst.

Main competitors

["Black Swan Data","Itonics","Prewave","CB Insights"]

Key partnerships

["Armilar (Investor)","Capricorn Partners (Investor)","Various academic and research institutions"]

Notable customers

["Ageas","Procter & Gamble","Deloitte","Siemens","PepsiCo","BNP Paribas","PwC","Arthur D. Little"]

Major milestones

["2019: Founded as Trensition","2022: Raised €1.8M Seed Round led by Capricorn Partners","2023/2024: Rebranded to Trendtracker and launched enhanced SaaS platform","2025: Raised $7M Series A led by Armilar","2025: Expanded client base across multiple industries"]

Growth metrics

Serving major enterprise clients including P&G, Ageas, Deloitte, Siemens, PepsiCo, BNP Paribas, PwC, and Arthur D. Little.

Market positioning

Specialized AI partner for Corporate Strategy & Foresight teams.

Geographic focus

Europe (HQ), expanding globally with focus on US and Middle East markets.

Patents and IP

Proprietary AI trend scoring algorithms (details undisclosed/trade secret).

About Vincent Defour

Former Manager at PwC (Strategy & Transformation) and Independent Management Consultant. Co-founded Trensition (now Trendtracker) in 2019.

Official website: