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Whatfix

Category: AI Agents

Whatfix is a digital adoption platform that provides AI-powered in-app guidance, user onboarding, training, and analytics to help businesses improve software adoption and user productivity. Whatfix was founded in 2014. The company is led by Khadim Batti. Based in San Jose, USA. Team size: 800+. Total funding raised: $298.2M. Latest round: Series E, $125.0M, 2024-09, led by Warburg Pincus. Key investors include ["Warburg Pincus","SoftBank Vision Fund 2","Sequoia Capital","Cisco Investments","Dragoneer Investment Group","F-Prime Capital","Eight Roads Ventures"].

Founded
2014
Headquarters
San Jose, USA
Team size
800+
Total funding
$298.2M

Value proposition

To streamline the software user experience through interactive, in-app guidance and self-service support, thereby accelerating user adoption, improving employee productivity, and maximizing the ROI on software investments.

Products and solutions

["Digital Adoption Platform (DAP)","Product Analytics","Whatfix AI Agents","Mirror (for simulated application training)"]

Unique value

Whatfix's uniqueness lies in its no-code platform that allows for the creation of 100% native-looking in-app guidance. It offers a combination of a digital adoption platform with product analytics and AI-powered features, including contextual, role-based guidance and AI-powered self-help.

Target customer

Medium to large enterprises across various industries seeking to enhance employee productivity and user engagement with their software applications.

Industries served

["Financial Services","Healthcare","Technology","Insurance","Manufacturing","Higher Education"]

Technology advantage

Whatfix's key advantage is its proprietary AI technology, ScreenSense, which is context- and intent-aware. This enables the platform to provide data-driven insights and a unified approach to digital adoption, ultimately maximizing ROI for its clients.

How they differentiate

Whatfix differentiates itself through its focus on providing a user-friendly, no-code platform that enables businesses to create interactive guides and in-app support. It emphasizes ease of use, contextual guidance, and robust analytics to track user engagement and content effectiveness. The recent introduction of AI Agents is a key technological differentiator aimed at automating and personalizing user support.

Main competitors

["WalkMe","Pendo","Appcues"]

Key partnerships

["Salesforce","SAP","Guidewire","Bullhorn","IBS Software","Icertis","Accenture","Wipro","Infosys","TCS","Deloitte","Capgemini"]

Notable customers

["Experian","Sentry","Cisco","Cardinal Health Canada","BMC Software Inc.","ManpowerGroup NL","Genuine Parts Company"]

Major milestones

["Raised $125 million in a Series E funding round in September 2024.","Raised additional $33 million in Series E extension from Warburg Pincus and SoftBank in December 2025.","Recognized as a Leader in the Gartner Magic Quadrant and The Forrester Wave for Digital Adoption Platforms.","Launched Whatfix AI Agents to accelerate enterprise business outcomes.","Acquired Nittio Learn, a learning management system, to enhance its application training capabilities.","Surpassed 100 Fortune 1000 customers.","Crossed Rs 500 crore revenue in FY25 (Rs 556.7 crore, up 31% YoY)."]

Growth metrics

Whatfix reported FY25 operating revenue of Rs 556.7 crore ($66M), up 31% from Rs 424.6 crore in FY24. Net loss narrowed to Rs 223.3 crore from Rs 262.6 crore. The company serves over 700 enterprises including Fortune 500 companies.

Market positioning

Whatfix is recognized as a leader in the Digital Adoption Platform (DAP) market. It is frequently listed alongside its main competitors in industry reports by analysts like Gartner and Forrester, highlighting its strong market presence and competitive product offering.

Geographic focus

Whatfix has a strong global presence with a significant focus on the North American, European, and Asia-Pacific markets. The company has offices in the US (San Jose, Atlanta), UK (London), Germany (Berlin), Australia (Sydney), and India (Bengaluru, Gurugram).

Patents and IP

Whatfix has filed for multiple patents related to its technology, including a patent for personalizing digital guidance for improved user adoption. The company continues to invest in R&D and has more patents in the pipeline.

About Khadim Batti

Prior to co-founding Whatfix, Khadim Batti was the Co-founder and CEO of SearchEnabler, a company that provided a search and social media engagement platform. He also led the Deep Packet Inspection and Business Intelligence product portfolio for Huawei's Central Research Division.

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