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Agentio

Category: AI in Marketing

Agentio is an AI-native platform for creator-led advertising, enabling brands to scale and measure creator content campaigns across platforms like YouTube and Meta. Agentio was founded in 2023. The company is led by Arthur Leopold. Based in New York, United States. Team size: 35-100. Total funding raised: $56 million. Latest round: Series B, $40M, 2025-11, led by Forerunner. Key investors include Forerunner, Benchmark, Craft Ventures, AlleyCorp, Antler, Starting Line.

Founded
2023
Headquarters
New York, United States
Team size
35-100
Total funding
$56 million

Value proposition

Streamlines creator-brand collaborations using AI, reducing manual coordination and enabling data-driven campaign optimization.

Products and solutions

Creator Marketplace (YouTube, Meta), AI-Driven Ad Buying Infrastructure, Performance Tracking & Analytics Tools

Unique value

First AI-native platform for programmatic creator advertising, combining marketplace scalability with predictive analytics.

Target customer

Consumer brands, B2B companies, and marketers seeking scalable creator partnerships.

Industries served

E-commerce, Entertainment/Content Creation, Consumer Goods, Financial Services (B2B), Subscription Services

Technology advantage

Proprietary AI matches creators with brands based on engagement patterns, not just demographics, while automating campaign execution.

How they differentiate

Agentio differentiates itself by focusing on AI-powered programmatic creator advertising, starting with YouTube and expanding to Meta platforms. Unlike traditional DSPs, it specializes in connecting brands with creators for sponsored content, leveraging AI for campaign optimization and scalability.

Main competitors

Smartly.io, Influ2, Veed.Me, Choozle

Key partnerships

Meta (testing Partnership Ads), Forerunner Ventures (Series B lead investor), Benchmark (Series A lead investor), Warby Parker, Chime, The Farmer's Dog (brand clients), AlleyCorp & Antler (corporate venture partners)

Notable customers

Uber, Tecovas, DoorDash, CashApp, Olipop, Mint Mobile, Bilt Rewards, Vuori, David Protein, Coterie, The Farmer's Dog

Major milestones

Raised $40M Series B at $340M valuation (2025), Expanded marketplace beyond YouTube to Meta platforms, Secured $16.25M in prior rounds (Seed and Series A), Onboarded major enterprise brands for creator-led campaigns, Scaled team from 12 to 35+ employees

Growth metrics

5x year-over-year growth, 100+ enterprise brands active in 2025, tens of millions in paid media spend shifted to creators

Market positioning

Positioned as a bridge between brands and creators in the creator economy, Agentio targets the growing demand for creator-led advertising. It competes with both traditional DSPs (e.g., The Trade Desk) and niche creator marketing platforms by offering a specialized, AI-driven platform.

Geographic focus

Primarily focused on the United States, with expansion into global markets through Meta platform integrations.

Patents and IP

No publicly listed patents; innovation focus is on AI algorithms and platform architecture rather than IP filings.

About Arthur Leopold

Former President at Cameo (celebrity talent marketplace) from August 2017 to January 2023, where he helped scale the platform to $500M in sales. First employee at Cameo who built the marketplace from nascent stage.

Official website: