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BetterPic

Category: Generative Media (Image / Video)

AI-powered platform for generating high-quality, professional headshots and fashion/product photography. BetterPic was founded in 2023. The company is led by Ricardo Ghekiere. Based in Ghent, Belgium. Team size: 11-50. Total funding raised: $2.5 million. Latest round: Seed. Key investors include Market One Capital (MOC), Shilling VC.

Founded
2023
Headquarters
Ghent, Belgium
Team size
11-50
Total funding
$2.5 million

Value proposition

Provides affordable, convenient, and high-quality professional headshots and commercial photos using AI, saving users time and money compared to traditional photography.

Products and solutions

AI Headshot Generator, AI Fashion and Product Photography

Unique value

Their focus on creating hyper-realistic, studio-quality AI-generated images that are indistinguishable from real photographs, coupled with their expansion into AI-driven fashion and product photography.

Target customer

Professionals, freelancers, and teams seeking high-quality headshots, as well as e-commerce and fashion brands.

Industries served

Professional Services, Fashion, E-commerce

Technology advantage

Advanced generative AI models that produce high-resolution (4K) images, and a business model that offers a faster and more cost-effective alternative to traditional photoshoots. Their recent acquisition of AiModelAgency.com gives them a strategic advantage in the AI-generated fashion photography market.

How they differentiate

BetterPic differentiates itself by offering studio-quality 4K headshots in under an hour, with a wide range of over 150 styles and customization options for backgrounds and outfits. They emphasize realism and convenience, catering to both individuals and corporate teams.

Main competitors

Aragon AI, HeadshotPro, InstaHeadshots

Key partnerships

Acquired AiModelAgency.com to launch BetterStudio, an AI fashion photography platform incorporated in Estonia led by CEO Luca Arrigo., Partnership with Jackie Lee Modeling Agency (Severine Nijs as angel investor)

Notable customers

PwC, LinkedIn, Accenture, BetterHealth Group, WYN Solutions, Elucient

Major milestones

Bootstrapped to $3.2M in annual revenue before raising external funding., Successfully raised $2.5 million in a seed funding round led by Market One Capital and Shilling VC., Acquired AiModelAgency.com to launch BetterStudio, expanding into AI-generated fashion photography., Generated over 32 million professional photos., Serving Fortune 500 companies including PwC, LinkedIn, and Accenture.

Growth metrics

BetterPic bootstrapped to $3.2M in projected annual revenue, is profitable, and has generated over 32 million professional photos. Growing double-digits month over month. Affiliate program generates $75K per month.

Market positioning

BetterPic is positioned as a high-quality, convenient, and affordable solution for professional headshots, targeting individuals and businesses of all sizes, including Fortune 500 companies. They aim to democratize access to professional photography with their AI-powered platform.

Geographic focus

As an online platform, BetterPic serves a global market and does not have a specific geographic focus. Their services are accessible to anyone with an internet connection.

Patents and IP

No public patents or IP information available.

About Ricardo Ghekiere

Serial entrepreneur with a background in growth marketing and e-commerce. Prior to BetterPic, he founded and scaled an e-commerce brand, Manly Vitamins, and a coffee bar chain named Take-off.

Official website: