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VestiAi

Category: Foundation Models / LLMs

A generative AI platform designed for the fashion industry that transforms simple garment photos into professional-grade editorial images using virtual models and digital studios. VestiAi was founded in 2019. The company is led by Thiago Gouveia. Based in Goiânia, Brazil. Team size: 50-100. Total funding raised: $3.2M. Latest round: Seed round (Sep 2021). Key investors include Canary, Global Founders Capital (GFC), Maya Capital, Village Global.

Founded
2019
Headquarters
Goiânia, Brazil
Team size
50-100
Total funding
$3.2M

Value proposition

Drastically reduces fashion photography costs by 95% and accelerates time-to-market by 90% by eliminating the need for physical models, photographers, and studio rentals.

Products and solutions

AI Virtual Model Studio (Garment-to-Model mapping), Digital Background & Scene Generator, Batch Image Processing for E-commerce Catalogs, Integrated B2B Marketplace Management Tool, AI-powered Image Enhancement and Retouching

Unique value

Unlike general AI image generators, VestiAi is built specifically for the fashion supply chain, integrating directly with a B2B marketplace ecosystem that already serves over 10,000 wholesalers.

Target customer

Fashion wholesalers, e-commerce brands, SMEs in the apparel industry, and digital marketing agencies.

Industries served

Fashion & Apparel, E-commerce, Retail Technology, Digital Marketing

Technology advantage

Leverages proprietary fine-tuned generative models that prioritize garment integrity (texture and fit preservation) while offering a seamless workflow from photo capture to wholesale distribution.

How they differentiate

VestiAi differentiates by integrating its generative AI directly into a pre-existing B2B marketplace ecosystem. Unlike pure-play AI labs, it focuses on 'garment integrity' for the wholesale sector, ensuring that AI-generated models do not distort the technical details of the clothing, which is critical for B2B sales.

Main competitors

Botika, Lalaland.ai, Vue.ai

Key partnerships

Canary (Lead Investor), Global Founders Capital (GFC), Maya Capital, Village Global, Local Brazilian fashion manufacturing hubs (Goiânia and São Paulo)

Notable customers

Brazilian fashion wholesalers, SME apparel brands in Goiânia and São Paulo hubs

Major milestones

Founded in 2019 to digitize the B2B fashion supply chain, Raised $3.2M Seed round in September 2021, Pivoted/Expanded into Generative AI with the launch of VestiAi in 2024, Scaled platform to support 10,000+ business users

Growth metrics

Serves over 10,000 fashion wholesalers and retailers; claims 95% reduction in photography costs and 90% faster time-to-market for catalogs.

Market positioning

Specialized Fashion-Tech disruptor focusing on SMEs and wholesalers

Geographic focus

Latin America (primarily Brazil), with recent expansion into North America and Europe

Patents and IP

No registered patents disclosed; relies on proprietary datasets and trade-secret AI training methodologies.

About Thiago Gouveia

Thiago Gouveia is a seasoned entrepreneur in the Brazilian fashion-tech space. Before founding Vesti, he spent over a decade in the fashion wholesale industry, gaining deep insights into the supply chain and digital transformation needs of SMEs. He founded Vesti in 2019 to digitize the B2B fashion ecosystem, later pivoting the company's core innovation toward Generative AI with the launch of VestiAi.

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