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Brandlight

Category: AI in Marketing

An enterprise-grade 'AI Engine Optimization' (AEO) platform that allows brands to monitor, manage, and optimize their visibility and reputation across generative AI models and LLMs. Brandlight was founded in 2024. The company is led by Imri Marcus. Based in Tel Aviv, Israel. Team size: 35. Total funding raised: $35.75M. Latest round: Series A (Feb 2026). Key investors include ["Pelion Venture Partners","Cardumen Capital","G20 Ventures","LG Technology Ventures"].

Founded
2024
Headquarters
Tel Aviv, Israel
Team size
35
Total funding
$35.75M

Value proposition

Provides a 'control room' for the agentic web, enabling brands to influence how they are perceived and recommended by AI models like ChatGPT, Gemini, and Perplexity, thereby protecting market share in the post-search era.

Products and solutions

["AI Visibility Scoring System (Industry-standard AEO metric)","LLM Brand Perception Dashboard","AI Engine Optimization (AEO) Toolkit","Competitive AI Benchmarking","Real-time AI Response Monitoring & Alerts"]

Unique value

Pioneered the 'AI Visibility' category, shifting brand strategy from traditional keyword-based SEO to 'agentic' optimization focused on LLM training data and inference patterns.

Target customer

CMOs, Brand Managers, and Digital Marketing heads at Fortune 500 companies and global consumer brands.

Industries served

["Consumer Packaged Goods (CPG)","Consumer Electronics","Beauty & Cosmetics","Retail","Enterprise Technology"]

Technology advantage

Proprietary algorithms that simulate LLM reasoning to identify 'recommendation triggers,' combined with a first-mover advantage in establishing enterprise-grade AEO analytics for global brands.

How they differentiate

Pioneered 'AI Visibility Scoring' and the 'Control Room' for the agentic web, focusing on how LLMs and AI agents recommend brands rather than traditional keyword SEO.

Main competitors

["Profound","BrightEdge","Yext"]

Key partnerships

["LG Technology Ventures (Strategic Investor/Partner)","Pelion Venture Partners","Cardumen Capital","G20 Ventures","Early-adopter enterprise partners including Kimberly-Clark and Estée Lauder"]

Notable customers

["Kimberly-Clark","LG","Estée Lauder"]

Major milestones

["Emerged from stealth with $5.75M Seed funding in early 2025","Established industry standard for AI Visibility scoring and AEO methodology","Raised $30M Series A led by Pelion Venture Partners in February 2026","Onboarded multiple Fortune 500 brands across CPG and Electronics sectors"]

Growth metrics

Scaled to 35 employees within first year; significant ARR growth from Fortune 500 enterprise contracts.

Market positioning

Enterprise-grade AI Engine Optimization (AEO) platform for Fortune 500 CMOs.

Geographic focus

Global (Headquartered in Israel with primary market focus in North America and Europe).

Patents and IP

Proprietary AI Visibility scoring logic and AEO methodology (No specific public patent filings disclosed as of latest update).

About Imri Marcus

Imri Marcus is a serial entrepreneur and adtech visionary with a track record of successful exits in the media and AI sectors. Before co-founding Brandlight, he served as a Managing Director at Azgard, where he led strategic growth for media technology initiatives, and worked as a Startups Advisor at Google, mentoring early-stage ventures within the Google ecosystem. He is a recognized expert in 'AI Engine Optimization' (AEO), helping global brands navigate the transition from traditional search to the agentic, AI-driven web.

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