CreativeFitting (井英科技)
Category: Generative Media (Image / Video)
AI-native entertainment technology company building an agent-native platform for AI short-drama content creation and distribution CreativeFitting (井英科技) was founded in 2021. The company is led by 朱江 (Zhu Jiang). Based in Shanghai, China. Team size: 101-500. Total funding raised: $15.0M. Latest round: Series A. Key investors include Ant Group, Lollapalooza Capital (Wang Huiwen family office), 殷宇 (Yin Yu, former Tencent VP, individual), Baidu, ZhenFund (真格基金), Unity Ventures (九合创投), Zhonglin Capital (众麟资本), Zizhu Xiaomiao Fund (紫竹小苗基金).
- Founded
- 2021
- Headquarters
- Shanghai, China
- Team size
- 101-500
- Total funding
- $15.0M
Value proposition
Agent-native platform that enables AI-powered short drama creation, distribution, and consumption with a complete closed-loop system, reducing production costs by up to 80% compared to traditional short dramas
Products and solutions
Reel.AI (global first AI short drama app), VFS (AI short drama creation tool), Reel Diffusion (self-developed high-quality video generation model), CreativeFitting AI short drama creation platform
Unique value
First company globally to achieve full closed-loop AI short drama production-to-consumption pipeline; first AI short drama to surpass human-acted short dramas on overseas box office charts; self-developed Reel Diffusion model for narrative video generation
Target customer
Content creators, AI short drama directors, entertainment studios, global short drama consumers
Industries served
AI Entertainment, Short Drama / Micro-drama, AI-generated Content (AIGC), Digital Advertising
Technology advantage
Self-developed Reel Diffusion video generation model optimized for narrative storytelling; multi-agent system for content creation (scriptwriting, storyboarding, video generation, quality control); reinforcement learning environment for agent iteration; first-mover advantage in AI short drama with proven commercial traction ($10M+ ARR)
How they differentiate
Only company with end-to-end AI short drama pipeline from creation to distribution to consumption; first to achieve AI short drama surpassing human-acted dramas on box office charts; agent-native organizational paradigm; proven commercial viability with $10M+ ARR
Main competitors
Holywater Tech (MyDrama), Vigloo (Spoon Labs), Judian
Key partnerships
Shanghai Wenying Academy (温影) strategic partnership for AI short drama director training, Baidu (Pre-A+ investor), Ant Group (A/A+ investor), Lollapalooza Capital (Wang Huiwen family office)
Notable customers
Dozens of key accounts (KA) in e-commerce, finance, gaming, and advertising agency sectors across US, Europe, Southeast Asia, Latin America, and Middle East
Major milestones
2021: Company founded, ZhenFund angel investment, 2022: Seed+ round from Zizhu Xiaomiao Fund, launched CreativeFitting brand overseas, 2023-11: Pre-A round from Unity Ventures & Zhonglin Capital, 2024-01: Launched Reel.AI, world's first AI short drama app, 2024-07: Pre-A+ round from Baidu, 2025-01: "Five Brothers" became first AI short drama on overseas short drama charts, 2025-07: Pre-A++ round led by Unity Ventures, ARR exceeded $10M, 2025-11: "The Billionaire's Return" became first AI short drama to surpass human-acted dramas on overseas charts, 2026-06: Series A & A+ round from Ant Group
Growth metrics
ARR exceeded $10M as of mid-2025; 1,000+ creators and their agents onboarded; Reel.AI is the world's first AI short drama app; AI short drama "The Billionaire's Return" became first AI short drama to surpass human-acted dramas on overseas short drama charts
Market positioning
Global leader and pioneer in AI short drama content, positioned as the "Agent-native infrastructure" for the content entertainment industry
Geographic focus
Global (headquartered in Shanghai, China; overseas focus on US, Southeast Asia, Europe, Middle East, Latin America markets)
Patents and IP
Self-developed Reel Diffusion video generation model; proprietary AI short drama creation tools and agent systems
About 朱江 (Zhu Jiang)
Ex-TouchPal (触宝科技) Chief Growth Officer; built 疯读小说 (Fengdu Novel) from 0 to 20M+ MAU; Shanghai Jiao Tong University Computer Science graduate; former TouchPal IPO partner
Official website: https://www.creativefitting.ai