Draftype
Category: Generative Media (Image / Video)
A data- and AI-driven advertising intelligence company providing brand research, creative production, media planning, and offline advertising execution and measurement. Draftype was founded in 2023. The company is led by Daehee Kim. Based in South Korea. Team size: 11-50. Total funding raised: Undisclosed. Latest round: Series A. Key investors include ILSHIN Investment, Bluepoint Partners, SparkLabs.
- Founded
- 2023
- Headquarters
- South Korea
- Team size
- 11-50
- Total funding
- Undisclosed
Value proposition
Drastically reduces the time and cost of content production by replacing traditional model photography with hyper-realistic, AI-generated brand models that can be customized to fit a brand's specific persona and style.
Products and solutions
Draftype Studio, AI Ad Content Generation, Integrated AdTech Solution, Adtype (data-driven out-of-home advertising), Marketype Snapshot, Marketype Tracker, Marketype Persona
Unique value
Specializes in 'Brand Model Creation', allowing companies to generate a consistent, exclusive virtual 'persona' for their brand rather than just generic AI images. Ensures visual consistency across campaigns without human models.
Target customer
Fashion and retail brands, advertising agencies, e-commerce platforms, and marketers
Industries served
Advertising & Marketing, Fashion & Apparel, E-commerce, Digital Media
Technology advantage
Proprietary generative AI pipeline for photorealistic, consistent human model generation combined with an integrated advertising execution platform (SW/HW solutions).
How they differentiate
Focuses on creating and maintaining a consistent 'Brand Model' (persona) that retains identity across campaigns, unlike competitors that often generate generic faces. Also offers an integrated AdTech execution platform.
Main competitors
Lalaland.ai, ZMO.ai, Botika
Key partnerships
ILSHIN Investment, Bluepoint Partners, SparkLabs
Notable customers
Shinsegae Duty Free, Mediheal, Fashion and retail brands, Advertising agencies
Major milestones
Nov 2023: Company Launch, Aug 2024: Secured Pre-Series A investment, Dec 2025: Secured Series A funding led by ILSHIN Investment
Growth metrics
Company reported Adtype outdoor-advertising revenue of KRW 3.18 billion for January–May 2026, approximately 349% higher year over year and exceeding 2025 full-year outdoor-advertising revenue of KRW 3 billion. Reported 20 advertisers and 28 campaigns in June 2026.
Market positioning
B2B Enterprise SaaS for Fashion/Retail & Advertising Agencies
Geographic focus
South Korea & Asia-Pacific; expanding to Global/North America
Patents and IP
Reported 15 registered patents and 7 pending patent applications as of June 5, 2026, covering market/consumer analysis and offline advertising targeting, planning, and measurement.
About Daehee Kim
Not Mentioned
Latest news about Draftype
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Official website: https://www.draftype.net/