Draftype
Category: Generative Media (Image / Video)
An AI-powered creative studio and advertising platform that generates custom brand models and high-quality visual content using generative AI, eliminating the need for physical photoshoots. Draftype was founded in 2023. The company is led by Daehee Kim. Based in South Korea. Team size: 11-50. Total funding raised: Undisclosed. Latest round: Series A, Undisclosed, 2025-12, led by ILSHIN Investment. Key investors include ILSHIN Investment, Bluepoint Partners, SparkLabs.
- Founded
- 2023
- Headquarters
- South Korea
- Team size
- 11-50
- Total funding
- Undisclosed
Value proposition
Drastically reduces the time and cost of content production by replacing traditional model photography with hyper-realistic, AI-generated brand models that can be customized to fit a brand's specific persona and style.
Products and solutions
Draftype Studio, AI Ad Content Generation, Integrated AdTech Solution
Unique value
Specializes in 'Brand Model Creation', allowing companies to generate a consistent, exclusive virtual 'persona' for their brand rather than just generic AI images. Ensures visual consistency across campaigns without human models.
Target customer
Fashion and retail brands, advertising agencies, e-commerce platforms, and marketers
Industries served
Advertising & Marketing, Fashion & Apparel, E-commerce, Digital Media
Technology advantage
Proprietary generative AI pipeline for photorealistic, consistent human model generation combined with an integrated advertising execution platform (SW/HW solutions).
How they differentiate
Focuses on creating and maintaining a consistent 'Brand Model' (persona) that retains identity across campaigns, unlike competitors that often generate generic faces. Also offers an integrated AdTech execution platform.
Main competitors
Lalaland.ai, ZMO.ai, Botika
Key partnerships
ILSHIN Investment, Bluepoint Partners, SparkLabs
Notable customers
Shinsegae Duty Free, Mediheal, Fashion and retail brands, Advertising agencies
Major milestones
Nov 2023: Company Launch, Aug 2024: Secured Pre-Series A investment, Dec 2025: Secured Series A funding led by ILSHIN Investment
Growth metrics
Projected 7.5x revenue growth following Series A; targeting ~$6.9M revenue by 2026; secured Pre-Series A within 8 months of launch.
Market positioning
B2B Enterprise SaaS for Fashion/Retail & Advertising Agencies
Geographic focus
South Korea & Asia-Pacific; expanding to Global/North America
Patents and IP
10 patents registered covering rotating billboard control, customized ad transmission platforms, and generative AI imaging
About Daehee Kim
Not Mentioned
Official website: https://www.draftype.net/