Guidde
Category: AI in Productivity
AI-powered digital adoption platform that automatically generates video documentation and training content from employee workflows Guidde was founded in 2020. The company is led by Yoav Einav. Based in Tel Aviv, Israel. Team size: 101-500. Total funding raised: $80M. Latest round: Series B. Key investors include PSG Equity, Norwest Venture Partners, Entrée Capital, Qualcomm Ventures, monday.com, Inkberry Ventures, Honeystone Ventures, Crescendo Ventures, Tiferes Ventures, Operator Partners.
- Founded
- 2020
- Headquarters
- Tel Aviv, Israel
- Team size
- 101-500
- Total funding
- $80M
Value proposition
Turns any employee workflow into professional video documentation 11x faster using generative AI, delivering structured knowledge to both humans and AI agents
Products and solutions
Guidde Create (AI video documentation platform), Guidde Broadcast (autonomous AI video platform for personalized in-app training), Guidde Magic Mic (AI narration tool), Solutions for Employee Onboarding, Customer Education, Talent Development, Change Management, Digital Transformation, AI Adoption
Unique value
Only platform that combines AI-powered video creation with personalized in-app delivery and AI agent accessibility, analyzing 50,000+ applications and millions of workflows to generate structured organizational knowledge
Target customer
Enterprise organizations (Fortune 500 to startups) across all industries needing software adoption, employee training, and customer education — particularly companies using Workday, Salesforce, ServiceNow, SAP, Microsoft Dynamics 365, NetSuite, HubSpot
Industries served
Enterprise Software, Technology, Financial Services, Healthcare, Manufacturing, Retail, Professional Services
Technology advantage
Generative AI that automatically captures workflows, creates structured video documentation with AI-generated storylines, voiceovers, and chapters; analyzes user behavior for personalized content delivery; API accessible to AI agents; supports 50+ languages; integrates with major enterprise systems
How they differentiate
Unlike WalkMe (digital adoption platform acquired by SAP) which focuses on in-app overlays, Guidde creates persistent video documentation that works across any app and is accessible to both humans and AI agents. Unlike Scribe/Tango (text-based step guides) and Loom (async video), Guidde combines AI-generated video with personalized in-app delivery and AI agent integration
Main competitors
WalkMe (acquired by SAP), Scribe, Tango, Loom, Whatfix, Camtasia
Key partnerships
KPMG, Deloitte, Integrations with Microsoft Dynamics 365, SAP, NetSuite, Salesforce, HubSpot, ServiceNow, Workday
Notable customers
Anheuser-Busch, Bayer, Nasdaq, Yahoo, SentinelOne, American Eagle Outfitters, Carta, Siemens Energy, LiveNation, Payoneer, Redis, Nuvei
Major milestones
2020: Company founded, 2023: Product launch + $11.6M Series A (Norwest led), 2025: $15M Series A extension (Qualcomm Ventures led) + Guidde Broadcast launch + 2,000 customers, 2026: $50M Series B (PSG Equity led) + 4,500+ customers + 100+ employees + triple-digit revenue growth for 3 consecutive years
Growth metrics
3x annual revenue growth for 3 consecutive years; 90%+ customer retention; 4,500+ customers; 200K+ users; 500M+ video minutes created; double-digit revenue (as of Feb 2026)
Market positioning
Leading AI-native digital adoption platform positioned as the next-generation replacement for WalkMe in the AI era, with strong traction among Fortune 500 companies and triple-digit annual growth for three consecutive years
Geographic focus
Global — strong presence in Israel and US, expanding into Europe, Australia, and Mexico
About Yoav Einav
Ex-VP Product at GigaSpaces; Senior Product Manager at Iguazio; Product Manager at Qwilt; BSc Computer Science & Business, MBA Finance from Tel Aviv University
Latest news about Guidde
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Official website: https://www.guidde.com