Hisense
Category: AI in Media / Gaming / Entertainment
Chinese multinational consumer electronics conglomerate whose Hisense Visual Technology unit builds JUOS, an AI operating system turning TVs/displays into a multi-device home AI control hub. Hisense was founded in 1969. The company is led by Yu Zhitao (于芝涛). Based in Qingdao, China. Latest round: Post-IPO.
- Founded
- 1969
- Headquarters
- Qingdao, China
Value proposition
Uses proprietary chips and its self-developed 'Xinghai' (星海) domain-specific large language model to power JUOS, letting TVs and displays act as a permission-aware, cross-device control layer for the connected home (ACs, refrigerators, washers, companion robots, etc.).
Products and solutions
JUOS (AI home OS for TVs/laser TVs/Vidda projectors/displays), Hisense/Vidda TV lineups, ULED/Mini-LED/RGB-Mini LED displays, Home appliances (refrigerators, ACs, washing machines), Hisense Smart Eye + TMS climate control, Self-developed display chips (XinXin Micro / 信芯微)
Unique value
First-in-industry 'home intelligent companion-grade' AI OS (JUOS) that unifies cross-device control and proactive AI services across the TV/display ecosystem, built on in-house silicon and an in-house domain LLM rather than third-party platforms.
Target customer
Mass-market consumers and households buying TVs, laser TVs, projectors (Vidda brand) and smart appliances; global consumer electronics buyers.
Industries served
Consumer Electronics, Smart Home / IoT, Home Appliances, Display Technology
Technology advantage
Vertical integration: self-developed display chips + self-developed 'Xinghai' domain LLM + in-house TV/display hardware manufacturing at global scale, enabling edge-cloud collaborative AI inference tuned specifically for TV form factors.
How they differentiate
Positions JUOS as a system-level 'home AI companion' rather than a simple smart-TV app layer — proactive, permission-aware multi-device orchestration built on proprietary silicon + proprietary LLM, versus competitors relying more on third-party voice assistants or app ecosystems.
Main competitors
Samsung (SmartThings/Tizen), LG (webOS AI), TCL (smart TV ecosystem)
Key partnerships
Juhaokan Technology / 聚好看 (Hisense-incubated internet/cloud subsidiary powering content & AI services), Google (Android TV / Google Assistant integration), Hisense Ai Jia / 爱家 smart home ecosystem partners, Microsoft (Copilot + Xbox cloud gaming on VIDAA, CES 2026), UEFA / FIFA (global sports sponsorships)
Major milestones
1969: founded as radio manufacturer in Qingdao, 1979: began TV manufacturing, 1997: Hisense Visual Technology (formerly Hisense Electric) listed on Shanghai Stock Exchange (600060), 2023: Yu Zhitao appointed Hisense Group President, Aug 31, 2026: launched JUOS, industry-first home-companion-grade AI OS for TVs/displays.
Growth metrics
Hisense Group revenue ¥215.3B RMB (2024; overseas 46.3%/¥99.6B); Hisense Visual (600060.SS) 2025 revenue ¥57.68B, market cap ~¥34–36B RMB; Visual overseas revenue CAGR ~13% (2019–2025).
Market positioning
Global top-tier TV/display manufacturer (frequently ranked #1-2 worldwide in TV shipments) pivoting its hardware scale into an AI-native smart home platform play.
Geographic focus
Global (China domestic stronghold; strong US, Europe, and emerging market share via Hisense/Toshiba TV/Vidda brands)
About Yu Zhitao (于芝涛)
Joined Hisense in 1998 after graduating from Zhejiang University (engineering); led Hisense Visual/Display business since 2019; appointed Executive Vice President of Hisense Group in 2023, then Group President in July 2023, overseeing all B2C operations.
Latest news about Hisense
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Official website: https://www.hisense.com
