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Mirage

Category: Generative Media (Image / Video)

An AI-powered video research and editing platform that develops proprietary foundation models to automate and enhance the entire video production lifecycle for creators and enterprises. Mirage was founded in 2021. The company is led by Gaurav Misra. Based in New York, USA. Team size: 136. Total funding raised: $175.0M. Latest round: Growth Round (Mar 2026). Key investors include General Catalyst, Index Ventures, Andreessen Horowitz, Sequoia Capital, Kleiner Perkins, Adobe Ventures, HubSpot Ventures, SV Angel.

Founded
2021
Headquarters
New York, USA
Team size
136
Total funding
$175.0M

Value proposition

Democratizes studio-quality video production by using generative AI to handle complex tasks like eye contact correction, multilingual dubbing, and automated editing, significantly reducing production time and costs.

Products and solutions

AI Video Editing Suite (Mobile & Desktop), Eye Contact Correction (AI-driven gaze adjustment), AI Dubbing & Lip-Syncing (Multilingual translation), AI Scripting & Storyboarding Tools, Studio-grade Audio Enhancement & Background Removal, Generative Video Foundation Models

Unique value

Transitioned from a specialized utility app (Captions) into a full-scale AI research lab building its own foundation models specifically optimized for human-centric video interaction.

Target customer

Individual content creators, social media influencers, marketing agencies, enterprise communication teams, and SMBs.

Industries served

Media & Entertainment, Marketing & Advertising, E-commerce, Corporate Communications, Social Media

Technology advantage

Leverages a massive data flywheel from over 10 million global creators to refine proprietary models; features industry-leading 'AI Eye Contact' and seamless lip-syncing technology that maintains speaker authenticity.

How they differentiate

Proprietary foundation models specifically optimized for human-centric video interaction, including industry-leading AI eye contact correction and seamless multilingual lip-syncing.

Main competitors

Descript, HeyGen, Adobe Premiere Pro

Key partnerships

General Catalyst (Growth partner), Adobe Ventures (Strategic investor), HubSpot Ventures (Strategic investor), Index Ventures, Sequoia Capital, and Andreessen Horowitz (Financial backers)

Notable customers

HubSpot, CoreWeave, King, Individual Content Creators, Marketing Agencies, Enterprise Communication Teams, Social Media Influencers

Major milestones

Successfully rebranded from Captions to Mirage in September 2025 to focus on foundational AI research., Reached a milestone of 20 million global users in early 2026., Secured $75 million in growth financing from General Catalyst's Customer Value Fund in March 2026., Achieved a company valuation of approximately $500 million as of late 2025., Surpassed 250 million videos created on the platform as of March 2026.

Growth metrics

Over 20 million global users; more than 250 million videos created to date; $28.4M in in-app revenue in the last 365 days (per Appfigures).

Market positioning

AI-native creative research lab and video production suite for prosumers and enterprise marketing teams.

Geographic focus

Global, with primary operations in North America and a strong user base in Europe and Asia-Pacific.

Patents and IP

Proprietary AI models and trade secrets related to gaze correction and generative video synthesis; specific public patent filings not disclosed.

About Gaurav Misra

Gaurav Misra is the Co-founder and CEO of Mirage (formerly Captions). He previously spent over six years at Snap Inc. as the Head of Design Engineering, where he led the team responsible for the user interface and experience of the Snapchat app. Prior to Snap, he served as a Software Engineer at Microsoft. He holds a Bachelor of Arts in Computer Science from Boston University.

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