Skip to main content

Mirage

Category: Foundation Models / LLMs

An AI-powered video research and editing platform that develops proprietary foundation models to automate and enhance the entire video production lifecycle for creators and enterprises. Mirage was founded in 2021. The company is led by Gaurav Misra. Based in New York, USA. Team size: 136. Total funding raised: $174.0M. Latest round: Growth Round (Mar 2026). Key investors include ["General Catalyst","Index Ventures","Andreessen Horowitz","Sequoia Capital","Kleiner Perkins"].

Founded
2021
Headquarters
New York, USA
Team size
136
Total funding
$174.0M

Value proposition

Democratizes studio-quality video production by using generative AI to handle complex tasks like eye contact correction, multilingual dubbing, and automated editing, significantly reducing production time and costs.

Products and solutions

["AI Video Editing Suite (Mobile & Desktop)","Eye Contact Correction (AI-driven gaze adjustment)","AI Dubbing & Lip-Syncing (Multilingual translation)","AI Scripting & Storyboarding Tools","Studio-grade Audio Enhancement & Background Removal","Generative Video Foundation Models"]

Unique value

Transitioned from a specialized utility app (Captions) into a full-scale AI research lab building its own foundation models specifically optimized for human-centric video interaction.

Target customer

Individual content creators, social media influencers, marketing agencies, enterprise communication teams, and SMBs.

Industries served

["Media & Entertainment","Marketing & Advertising","E-commerce","Corporate Communications","Social Media"]

Technology advantage

Leverages a massive data flywheel from over 10 million global creators to refine proprietary models; features industry-leading 'AI Eye Contact' and seamless lip-syncing technology that maintains speaker authenticity.

How they differentiate

Proprietary foundation models specifically optimized for human-centric video interaction, including industry-leading AI eye contact correction and seamless multilingual lip-syncing.

Main competitors

["Descript","HeyGen","Adobe Premiere Pro"]

Key partnerships

["General Catalyst (Growth partner)","Adobe Ventures (Strategic investor)","HubSpot Ventures (Strategic investor)","Index Ventures, Sequoia Capital, and Andreessen Horowitz (Financial backers)"]

Notable customers

["Individual Content Creators","Marketing Agencies","Enterprise Communication Teams","Social Media Influencers"]

Major milestones

["Successfully rebranded from Captions to Mirage in September 2025 to focus on foundational AI research.","Reached a milestone of 10 million global creators in late 2025.","Secured $75 million in growth funding led by General Catalyst in March 2026.","Achieved a company valuation of approximately $500 million as of late 2025."]

Growth metrics

Over 10 million global creators; 3.5 million videos generated monthly; estimated $6.1M revenue in 2023.

Market positioning

AI-native creative research lab and video production suite for prosumers and enterprise marketing teams.

Geographic focus

Global, with primary operations in North America and a strong user base in Europe and Asia-Pacific.

Patents and IP

Proprietary AI models and trade secrets related to gaze correction and generative video synthesis; specific public patent filings not disclosed.

About Gaurav Misra

Gaurav Misra is the Co-founder and CEO of Mirage (formerly Captions). He previously spent over six years at Snap Inc. as the Head of Design Engineering, where he led the team responsible for the user interface and experience of the Snapchat app. Prior to Snap, he served as a Software Engineer at Microsoft. He holds a Bachelor of Arts in Computer Science from Boston University.

Official website: