Mythik
Category: Generative Media (Image / Video)
A tech-first global entertainment company that brings Eastern mythology, history, and folktales to a worldwide audience using cutting-edge technology. Mythik was founded in 2024. The company is led by Jason Kothari. Based in Dubai, UAE. Team size: 101-500. Total funding raised: $20 million. Latest round: Seed. Key investors include Visceral Capital, Sakal Media Group, BITKRAFT, VC Grid, Shah Rukh Khan's family office, Patni family office, Harsh Jain (Dream11 CEO), Rajat Gupta, Blume Founders Fund, Bharti Mittal Family Office, Point72 (Ishan Sinha), SVAR Projects (Rooshabh Shah).
- Founded
- 2024
- Headquarters
- Dubai, UAE
- Team size
- 101-500
- Total funding
- $20 million
Value proposition
To globalize Eastern mythology and folklore, creating a 'Disney from the East' through modern, immersive storytelling powered by technology.
Products and solutions
AI-powered entertainment content, Immersive experiences, Modern adaptations of ancient stories
Unique value
The fusion of ancient Eastern mythology with advanced technology, particularly AI, to create modern and globally appealing entertainment. The company also has a strong founding team with experience from Disney, Netflix, Amazon Studios, Jio, and Tencent.
Target customer
Global audience with a focus on Eastern markets
Industries served
Entertainment, Gaming, Media
Technology advantage
A tech-first approach, utilizing AI to reimagine and adapt ancient stories for a modern, global audience. The company is backed by strategic investors and has an experienced team.
How they differentiate
Mythik differentiates itself by focusing on a niche yet large market of Eastern mythology, history, and folktales. It aims to be a 'tech-first' global entertainment company, using cutting-edge technology and AI to create immersive experiences. Unlike its competitors who are primarily gaming platforms, Mythik is building a content universe, positioning itself as the 'Disney from the East'.
Main competitors
Dream11, Mobile Premier League (MPL), JioGames
Key partnerships
Visceral Capital, Sakal Media Group, BITKRAFT, VC Grid, Shah Rukh Khan's family office, Patni family office
Notable customers
As a new company, notable customers or public case studies are not available yet.
Major milestones
Successfully raised $15 million in a seed funding round, reported to be the largest in India's media-tech sector., Appointed Sidharth Kedia, a seasoned executive from the media and entertainment industry, as the company's COO., Raised additional $5M in seed extension funding in May 2026, valuation exceeding $50M., Appointed Gunjan Bhow to Global Advisory Board (former Disney+, Amazon Prime Video leader)., Appointed product-tech leadership: Sachin Thapliyal (CPO), Kamalmeet Singh (CTO), Nitin Pakhare (Head of Product Design).
Growth metrics
As a recently launched startup, public growth metrics are not yet available.
Market positioning
Mythik is positioning itself as a premium, global entertainment-tech company that leverages a rich, untapped source of cultural content (Eastern mythology) to create a unique cross-media intellectual property, starting with gaming.
Geographic focus
The company is based in Mumbai, India, and its primary content focus is on Eastern mythology. However, its stated ambition is to cater to a worldwide audience, indicating a global expansion strategy from the outset.
Patents and IP
Information not publicly available
About Jason Kothari
Former CEO of FreeCharge and Housing.com, Chief Strategy & Investment Officer at Snapdeal, and Co-founder & CEO of Valiant Entertainment.
Latest news about Mythik
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Official website: https://mythik.com/
