Serval
Category: AI Agents
AI-native IT service management (ITSM) platform that uses intelligent agents to automate enterprise workflows Serval was founded in 2024. The company is led by Jake Stauch. Based in San Francisco, California. Team size: 101-500. Total funding raised: $127M. Latest round: Series B. Key investors include Sequoia Capital, Redpoint Ventures, Meritech Capital, First Round Capital, General Catalyst, Box Group, Bessemer Venture Partners, Chemistry VC, Evantic, Sound Ventures, Radical Ventures, Strike Capital.
- Founded
- 2024
- Headquarters
- San Francisco, California
- Team size
- 101-500
- Total funding
- $127M
Value proposition
Serval replaces legacy ITSM systems with an AI-native platform where agents automate help desk requests, access management, onboarding/offboarding, and enterprise workflows — described in natural language and executed deterministically with enterprise-grade security controls.
Products and solutions
Help Desk Agent (automates ticket resolution, access provisioning, employee Q&A), Automation Agent (natural language-to-code workflow builder), Insights Agent (operational recommendations), AI-native ITSM platform (unified ticketing, access management, asset management, workflow automation)
Unique value
AI-native ITSM built from the ground up for the AI era — natural language workflow creation, dual-agent architecture (builder agent + executor agent) with deterministic tool-based permissions, unified platform replacing legacy point solutions like ServiceNow
Target customer
IT teams at mid-to-large enterprises; expanding to HR, Finance, Legal, Security, and Engineering departments
Industries served
IT Service Management (ITSM), Enterprise Automation, HR, Finance, Legal, Security, Engineering
Technology advantage
Two-agent architecture: one agent codes internal automations (vibe-coding for IT), another executes them with strict permission boundaries. Workflows are code-based but represented in no-code UI. Deterministic tool execution prevents rogue AI behavior. Supports on-prem/hybrid/cloud deployments.
How they differentiate
Unlike legacy ITSM platforms (ServiceNow) that bolt on AI as add-ons, Serval is AI-native from the ground up. Its dual-agent architecture (builder + executor) provides safety through deterministic tool permissions. Natural language workflow creation eliminates the need for complex drag-and-drop builders or expensive IntegrationHub licenses.
Main competitors
ServiceNow (with AI Agents), Moveworks (acquired by ServiceNow), Aisera (acquired by Automation Anywhere), Forethought (acquired by Zendesk), Ravenna
Key partnerships
Okta (integration for AI-native automation), Jamf (Apple device management integration), integrations with Slack, Microsoft Teams, Notion, Google Drive, Confluence
Notable customers
Fox, Notion, Perplexity, Vercel, Brex, Clay, Verkada, Mercor, Cribl, Together AI
Major milestones
Founded early 2024, Seed round Q3 2024, $47M Series A led by Redpoint (Oct 2025), $75M Series B led by Sequoia at $1B valuation (Dec 2025), expanded from IT to HR/Finance/Legal/Security/Engineering, multiple customers replaced ServiceNow entirely
Growth metrics
Revenue grew 500% between August and December 2025; customers report 50%+ of IT tickets automated; headcount more than tripled in H2 2025; valuation grew from $232M (Aug 2025) to $1B (Dec 2025)
Market positioning
Positioned as the "ServiceNow for the AI era" — disrupting the $10B+ ITSM market with an AI-native alternative. Achieved unicorn status ($1B valuation) within ~2 years of founding. Revenue grew 500% between August and December 2025.
Geographic focus
Primarily US (San Francisco-based), serving global enterprises
About Jake Stauch
Ex-Director of Product at Verkada; Founder/CEO at NeuroPlus (Forbes 30 Under 30). Duke University (dropped out).
Official website: https://www.serval.com