Spiich Labs
Category: AI Agents
AI-powered sales assistant that automates administrative tasks for B2B sales teams Spiich Labs was founded in 2025. The company is led by Johan Torssell. Based in Stockholm, Sweden. Team size: 2-10. Total funding raised: €600,000. Latest round: Pre-seed. Key investors include Ampli Ventures, Luminar Ventures, Curious Ventures, Index Ventures Scout Fund, Wave Ventures, Lukas Saari (Tandem Health CEO), Stefan Lindeberg (Creandum co-founder).
- Founded
- 2025
- Headquarters
- Stockholm, Sweden
- Team size
- 2-10
- Total funding
- €600,000
Value proposition
Saves 6+ hours per week by automating CRM updates, meeting preparation, and follow-ups through voice-first interface
Products and solutions
AI Sales Assistant, Voice-first CRM Agent, Automated Follow-up System, Meeting Prep Tools
Unique value
Voice-first interface integrated with CRM systems, AI-driven automation of repetitive sales tasks with 6+ hours weekly time savings
Target customer
B2B sales professionals and teams across SaaS, enterprise software, and fintech industries
Industries served
SaaS, Enterprise Software, Fintech, Professional Services
Technology advantage
Proprietary AI models trained on sales workflows, seamless native integration with HubSpot, Salesforce, Gmail, Outlook, and Slack
How they differentiate
Voice-first CRM agent specifically designed to automate administrative tasks for sales teams, reducing manual work by 6+ hours weekly with native HubSpot integration
Main competitors
Gong, Chorus, Outreach, Hypertype
Key partnerships
Ampli Ventures, HubSpot, Google Workspace, Pipedrive, Attio
Major milestones
Raised €600k pre-seed funding (November 2025), Built AI assistant operating in 5 countries, Founded by ex-Palantir talent with ML expertise, Native integration with HubSpot and Google Workspace
Growth metrics
Serving customers in 5 countries, 6+ hours weekly time savings for sales teams
Market positioning
Niche player in AI-driven CRM automation for B2B sales, focusing on voice-activated task automation rather than traditional productivity tools
Geographic focus
Sweden (headquarters) with operations across 5 European countries
Patents and IP
No publicly disclosed patents as of December 2025
About Johan Torssell
Former VC, technical project manager, and software engineer. Turned down a role at Palantir to start Spiich Labs. Holds a Master's degree in Engineering and Management with focus on Machine Learning from KTH Royal Institute of Technology.
Official website: https://spiich.ai/