Spiich Labs
Category: AI Agents
AI-powered sales assistant that automates administrative tasks for B2B sales teams Spiich Labs was founded in 2025. The company is led by Johan Torssell. Based in Stockholm, Sweden. Team size: 2-10. Total funding raised: €600,000. Latest round: Pre-seed. Key investors include ["Ampli Ventures","Luminar Ventures","Curious Ventures","Index Ventures Scout Fund","Wave Ventures","Lukas Saari (Tandem Health CEO)","Stefan Lindeberg (Creandum co-founder)"].
- Founded
- 2025
- Headquarters
- Stockholm, Sweden
- Team size
- 2-10
- Total funding
- €600,000
Value proposition
Saves 6+ hours per week by automating CRM updates, meeting preparation, and follow-ups through voice-first interface
Products and solutions
["AI Sales Assistant","Voice-first CRM Agent","Automated Follow-up System","Meeting Prep Tools"]
Unique value
Voice-first interface integrated with CRM systems, AI-driven automation of repetitive sales tasks with 6+ hours weekly time savings
Target customer
B2B sales professionals and teams across SaaS, enterprise software, and fintech industries
Industries served
["SaaS","Enterprise Software","Fintech","Professional Services"]
Technology advantage
Proprietary AI models trained on sales workflows, seamless native integration with HubSpot, Salesforce, Gmail, Outlook, and Slack
How they differentiate
Voice-first CRM agent specifically designed to automate administrative tasks for sales teams, reducing manual work by 6+ hours weekly with native HubSpot integration
Main competitors
["Gong","Chorus","Outreach","Hypertype"]
Key partnerships
["Ampli Ventures","HubSpot","Google Workspace","Pipedrive","Attio"]
Notable customers
[]
Major milestones
["Raised €600k pre-seed funding (November 2025)","Built AI assistant operating in 5 countries","Founded by ex-Palantir talent with ML expertise","Native integration with HubSpot and Google Workspace"]
Growth metrics
Serving customers in 5 countries, 6+ hours weekly time savings for sales teams
Market positioning
Niche player in AI-driven CRM automation for B2B sales, focusing on voice-activated task automation rather than traditional productivity tools
Geographic focus
Sweden (headquarters) with operations across 5 European countries
Patents and IP
No publicly disclosed patents as of December 2025
About Johan Torssell
Former VC, technical project manager, and software engineer. Turned down a role at Palantir to start Spiich Labs. Holds a Master's degree in Engineering and Management with focus on Machine Learning from KTH Royal Institute of Technology.
Official website: https://spiich.ai/