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WorkBoard

Category: AI Agents

WorkBoard is an enterprise-grade AI-powered strategy execution platform that helps organizations align on objectives and key results (OKRs), automate business reviews, and accelerate strategy execution. WorkBoard was founded in 2013. The company is led by Deidre Paknad. Based in Redwood City, USA. Team size: 101-250. Total funding raised: $140M. Latest round: Series D. Key investors include SoftBank Vision Fund 2, Andreessen Horowitz, GGV Capital, Workday Ventures, M12 (Microsoft's venture fund).

Founded
2013
Headquarters
Redwood City, USA
Team size
101-250
Total funding
$140M

Value proposition

To power the digital operating rhythm of companies, enabling them to better align, measure, and execute on strategy faster and more effectively.

Products and solutions

WorkBoard AI Platform, OKR Software, Strategy and Results Management, Business Review Automation, Analytics and Dashboards, Coaching and Certification Services

Unique value

WorkBoard's uniqueness lies in its comprehensive approach to strategy execution, combining its AI-powered platform with expert coaching and services. This 'platform and people' approach helps embed an outcome-oriented mindset within organizations, moving beyond simple goal tracking to create a digital operating rhythm.

Target customer

Large enterprises seeking to improve alignment, measurement, and execution of their strategic priorities.

Industries served

Technology, Automotive, Retail, Financial Services, Healthcare, Manufacturing

Technology advantage

WorkBoard's key advantage is its unified platform that integrates OKRs, strategic planning, business reviews, and analytics, all enhanced with AI. The recent introduction of AI agents to automate workflows and provide insights gives them a significant technological edge. Their acquisition of Quantive, a major competitor, has further solidified their market leadership.

How they differentiate

WorkBoard differentiates itself by focusing on being a comprehensive Strategy Execution Platform specifically for large enterprises. Its key differentiator is the integration of AI, branded as WorkBoardAI, to help draft OKRs, automate status reports, and provide executive insights. Unlike competitors that may focus more broadly on task management (Asana) or HR performance management (Lattice), WorkBoard is specialized in aligning and managing strategic priorities and outcomes (OKRs) at scale, supported by deep integrations with enterprise systems like Microsoft Teams and Azure DevOps.

Main competitors

Betterworks, Lattice, Asana

Key partnerships

Microsoft (as a preferred solution for Viva Goals customers), Consulting and advisory firms through its partner program, Technology integrations with platforms like Slack, Jira, and Asana

Notable customers

Walmart, Intel, Ford, VMware, Workday

Major milestones

Successfully raised $140M in total funding, including a $75M Series D round., Secured contracts with numerous large-scale, high-profile enterprise customers., Launched WorkBoardAI, embedding generative AI capabilities across its platform to enhance strategy execution and reporting., Established itself as a recognized leader in the enterprise OKR and strategy execution platform market.

Growth metrics

As a private company, WorkBoard does not disclose specific growth metrics. However, the company announced record growth in the first half of 2023, accelerated by the launch of its AI agents.

Market positioning

WorkBoard is positioned as a leader in the enterprise segment of the OKR (Objectives and Key Results) and strategy execution software market. It targets large, complex organizations, and its client roster with names like Walmart and Intel solidifies its position as a premium, enterprise-grade solution.

Geographic focus

Global, with a strong presence in North America where many of its large enterprise clients are headquartered.

Patents and IP

Information on patents or specific intellectual property is not publicly available.

About Deidre Paknad

Deidre Paknad is a seasoned entrepreneur who has founded and led three technology startups. She has experience on both sides of acquisitions and held an executive role at IBM, where she led a high-growth business. She is a recognized thought leader on strategy, OKRs, and outcome management, holds over a dozen patents, and has been inducted into the Smithsonian Institution for innovation.

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