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Amenitiz

Category: AI Agents

Amenitiz is a cloud-based SaaS platform designed for independent hotels in Europe, offering AI-driven tools for bookings, payments, marketing, and operational management. Amenitiz was founded in 2017. The company is led by Alexandre Guinefolleau. Based in Barcelona, Spain. Team size: 350+. Total funding raised: $83.6 million. Latest round: Series B. Key investors include ["Kfund","Thayer Ventures","Columbia Lake Partners","Eight Roads","Point Nine","Chalfen Ventures","Backed VC","Otium"].

Founded
2017
Headquarters
Barcelona, Spain
Team size
350+
Total funding
$83.6 million

Value proposition

Democratizing technology access for small hotels through affordable, all-in-one AI tools to compete with larger chains and OTAs.

Products and solutions

["AI-powered booking and payment systems","Dynamic pricing and revenue management tools","Marketing automation and customer engagement platforms","Operational efficiency dashboards (staffing scheduling, inventory management)","Property Management System (PMS)","Channel Manager","Booking Engine","Website Builder","AmenitizPay","PriceAdvisor","Amenitiz Boost"]

Unique value

Specialization in AI solutions tailored for Europe's fragmented independent hotel market, which constitutes 60% of the region's hotel supply.

Target customer

Independent and small-to-midsize hotels in Europe, particularly those lacking advanced digital infrastructure.

Industries served

["Hospitality (hotels, boutique hotels, vacation rentals)","Travel tech","Small business SaaS"]

Technology advantage

Proprietary AI algorithms for dynamic pricing and demand forecasting, combined with a low-code/no-code interface for non-technical hotel staff.

How they differentiate

Amenitiz specializes in AI-driven tools tailored for small and independent European hotels, offering centralized property management, dynamic pricing (PriceAdvisor), and revenue optimization. Competitors often focus on broader hospitality tech or lack AI integration.

Main competitors

["Cloudbeds","Mews","SiteMinder","Lodgify","Guesty"]

Key partnerships

["Distribution network integrations (Booking.com, Expedia, Google Travel)","Payment gateway providers (Stripe, Adyen)","Hotel industry associations (European Hotel Association)"]

Notable customers

["15,000+ independent hotels across Europe"]

Major milestones

["Raised $45M Series B in November 2025","Named one of Wired's hottest start-ups","Reached $45.5M ARR in 2023","Scaled team to 350+ employees","Launched AI-driven PriceAdvisor with competitor KPI tracking","Processed €3 billion in bookings","Serves 15,000+ hotels across Europe"]

Growth metrics

$45.5 million ARR (2023), serving 15,000+ hotels, €3 billion in processed bookings

Market positioning

Positioned as a 'TravelTech Titan' catering exclusively to micro, small, and mid-sized independent hotels, emphasizing AI agents for operational efficiency and revenue growth.

Geographic focus

Primary focus on Europe, with expansion into other regions noted in recent funding announcements.

Patents and IP

No publicly listed patents found in recent searches (2025). Focus appears on trade secrets and first-mover advantage in niche market.

About Alexandre Guinefolleau

Serial entrepreneur with hospitality background. Founded Amenitiz in 2018 after working in his family's hotel business. Graduate of EHL (École hôtelière de Lausanne) hospitality school. Previously worked as digital manager for Hotel Vanessa and co-founded WedZem.

Official website: