Tray.ai
Category: AI Agents
A composable AI integration and automation platform that streamlines and automates complex business processes for enterprises. Tray.ai was founded in 2012. The company is led by Rich Waldron. Based in San Francisco, CA, USA. Team size: 300-400. Total funding raised: $149M (approx.). Latest round: Series D $265M round in March 2021. Key investors include IVP, Tiger Global, DFJ, Scale Venture Partners.
- Founded
- 2012
- Headquarters
- San Francisco, CA, USA
- Team size
- 300-400
- Total funding
- $149M (approx.)
Value proposition
Simplifies AI adoption through a single, flexible platform that enhances speed, adaptability, and security in process automation
Products and solutions
Tray Universal Automation Cloud, AI-powered workflow documentation
Unique value
Its composable architecture allows highly flexible and scalable AI integration, distinguishing it from traditional platforms.
Target customer
Large enterprises seeking advanced integration and automation solutions
Industries served
Enterprise automation, Enterprise software, Various industry sectors
Technology advantage
Leverages AI-driven automation to reduce complexity and improve maintainability of business workflows.
How they differentiate
Focuses on AI-driven automation and a composable architecture rather than traditional integration or low-code solutions.
Main competitors
MuleSoft, Zapier, Apigee
Key partnerships
Google Cloud, AWS, Microsoft Azure, Salesforce, Slack
Notable customers
Box, Atlassian, Twilio
Major milestones
Rebranded from Tray.io to Tray.ai, Acquisition of Vanti (Israeli AI startup) in March 2025, CEO Rich Waldron awarded 'Best CEO' by Comparably, Raised $40M Series C Extension in September 2022
Growth metrics
Achieved a valuation of over $2B with significant growth in customer base and operational efficiency.
Market positioning
Positions itself as a leader in AI-driven integration and automation for enterprises.
Geographic focus
Global
Patents and IP
None publicly disclosed
About Rich Waldron
Rich Waldron is the co-founder and CEO of Tray.ai, a composable AI integration and automation platform. He co-founded the company in 2012 with the vision of democratizing the use of software and data for non-technical users. Under his leadership, Tray.ai has grown to become a leader in the integration and automation space, serving major enterprise customers.
Official website: https://tray.ai/