Vibe.co
Category: AI in Marketing
Vibe.co is an AI-powered, self-serve platform that enables businesses of all sizes to create, target, and launch television advertising campaigns in minutes. Vibe.co was founded in 2021. The company is led by Arthur Querou. Based in Paris, France. Team size: 51-100. Total funding raised: $79M. Latest round: Series B. Key investors include Hedosophia, Singular, QuantumLight, Elaia.
- Founded
- 2021
- Headquarters
- Paris, France
- Team size
- 51-100
- Total funding
- $79M
Value proposition
To democratize TV advertising by making it accessible, affordable, and performance-driven for businesses of any size, utilizing AI to simplify and optimize the entire process.
Products and solutions
Vibe Studio: An AI-powered tool for creating TV commercials., Vibe Connect: A platform to connect with and purchase advertising inventory from streaming services., Vibe Stream: A comprehensive self-serve CTV ad platform., Integration Marketplace: A hub for connecting Vibe.co with other marketing and data platforms.
Unique value
Vibe.co's primary unique factor is its focus on making TV advertising, traditionally a high-budget and complex medium, accessible to SMBs. They achieve this through a self-serve platform that simplifies the entire workflow from ad creation to media buying, powered by AI.
Target customer
Small and medium-sized businesses (SMBs) seeking to leverage TV advertising.
Industries served
E-commerce, Local Businesses, Retail, Technology, Consumer Goods
Technology advantage
The core technological advantage is their proprietary AI, which is fueled by a massive dataset of consumer profiles and purchase signals. This allows for hyper-personalized ad targeting based on actual purchase intent and behavior. The self-serve nature of their platform provides a significant business advantage by lowering the barrier to entry for a previously underserved market segment.
How they differentiate
Vibe.co differentiates itself by offering a self-serve Connected TV (CTV) advertising platform specifically designed for small and medium-sized businesses (SMBs). It utilizes AI-powered hyper-targeting to reach specific audiences and provides a generative AI creative studio for ad creation, making TV advertising more accessible and performance-driven for a segment that has been traditionally underserved by television advertising.
Main competitors
Innovid, Amagi, MNTN
Key partnerships
Partnerships with various streaming services to provide a wide range of advertising inventory., Integration marketplace with connections to various marketing and data platforms to enhance campaign optimization and measurement.
Notable customers
Vibe.co has crossed the 1,000 client mark, primarily consisting of small and medium-sized businesses. Specific customer names are not publicly disclosed.
Major milestones
Launched its self-serve ad platform in September 2022., Raised a $22.5M Series A funding round., Secured a $50M Series B funding round, reaching a valuation of over $400M., Surpassed a $100M revenue run rate in under two years.
Growth metrics
The company has surpassed a $100 million revenue run rate and serves over 1,000 clients.
Market positioning
Vibe.co positions itself as the "Google Ads of Streaming TV," aiming to democratize access to CTV advertising for performance marketers and SMBs. Their focus is on providing a simple, efficient, and data-driven platform that delivers measurable results, challenging more established players by focusing on a high-growth, niche market segment.
Geographic focus
Vibe.co is headquartered in Paris, France, and has a significant presence in New York, USA. Its primary market focus is currently the United States, where it operates as a key self-serve CTV ad platform.
Patents and IP
Information on patents or specific intellectual property is not publicly available.
About Arthur Querou
Arthur Querou is a serial entrepreneur in the AdTech industry. He founded MotionLead in 2013, the first technology for creating playable ad units on mobile, which was acquired by Adikteev. In 2017, he founded Keymantics, a performance keyword targeting solution, which was later acquired by Vibe.co.
Official website: https://www.vibe.co/